eNews
Route Mobile subsidiary elevates Shefali Sharma as CEO
Mumbai: Route Mobile Ltd on Tuesday announced the promotion of Shefali Sharma as chief executive officer (CEO) and appointed Ramachandran Sivathanu, member of the board, as chief operating officer (COO) of its wholly-owned subsidiary, Call2Connect India, with immediate effect.
Sharma is a seasoned business leader with over 26 years of experience, largely working in the ITeS sector, and has worked with companies like Omnia, Spanco, & Spice among others. She has been an integral member of the company since 2012, having held several key leadership portfolios during her tenure. As CEO of Call2Connect, Sharma will be responsible for driving innovation, nurturing talent, and growing the business at the company.
Sivathanu is an industry veteran with in-depth telecommunications expertise and has worked with companies like Loop Telecom, Meridian Mobile, RPG Cellular Services, and Red Bottle Telecommunications Consultancy.
“Shefali has displayed excellent leadership in steering the company through a turbulent 2020 ensuring business continuity, and as we pivot to the next normal, I am confident that Call2Connect is on the right path of success in her leadership. Ramachandran’s rich technology & telecom experience can add depth to the business operations at Call2Connect,” said Route Mobile Ltd, MD and group CEO, Rajdipkumar Gupta.
“The business process outsourcing industry is growing rapidly and will be worth an estimated $52 billion globally by 2023. Both Shefali as well as Ramachandran bring in years of experience and are fully capable to accelerate Call2Connect’s potential to tap this addressable market,” he added.
“Customer and employee first are two key elements that make successful organisations. I’m honored to lead a company that prioritises its customers’ needs and nurtures its employees to become successful leaders,” Sharma said. “As a company, we are well-positioned to accelerate growth with agility in giving the best possible ITeS solutions to our clients, and make Call2Connect the employer of choice.”
“I am excited to be a part of the next phase of growth for Call2Connect with Shefali Sharma and under the leadership of Rajdipkumar Gupta,” Sivathanu said. “The ITeS sector is rapidly evolving and digital technologies are constantly changing customer communication. Call2Connect’s customer-centric approach and high-quality service delivery make us a partner of choice for businesses wanting to re-think their outsourcing strategy.”
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
