Gaming
Rolling Loud levels up as Valorant drops into India’s hip hop arena
MUMBAI: The beat is dropping, the spike is planting and India is about to witness a cultural crossover loud enough to shake both the pit and the server. In a first-of-its-kind union of bass and battle, Riot Games’ tactical shooter Valorant is teaming up with Rolling Loud India 2025, the world’s largest hip-hop festival, for an explosive two-day debut at Loud Park, Navi Mumbai, on 22–23 November 2025.
It’s a milestone moment where firepower meets flow, as India gets its maiden mash-up of global gaming swagger and global hip-hop spectacle. The festival, co-produced by Rolling Loud and District by Zomato, promises a weekend that fuses festival chaos with in-game confidence loud, proud, and right on cue for Valorant’s 5th anniversary and Rolling Loud’s 10-year run since its Miami beginnings in 2015.
Rolling Loud has lit up cities from Miami and Los Angeles to Portugal, Germany, Thailand, Australia and beyond. Its India edition keeps that energy booming, bringing a heavyweight roster including Central Cee, Wiz Khalifa, Karan Aujla, Swae Lee, DaBaby, Denzel Curry, Don Toliver, NAV, Sheck Wes, Westside Gunn, and many more closing out with a special home-turf blaze by Divine.
With Hanumankind fuelling India’s hip-hop momentum, Rolling Loud India arrives both global in ambition and unmistakably local in flavour.
“Valorant reflects the spirit of its players… music is the pulse of the Valorant experience,” said Riot Games India director of publishing Arun Rajappa noting how the collaboration meets fans “where they already are in emotion, expression, and culture.”
Rolling Loud’s co-founders Matt Zingler and Tariq Cherif echoed the sentiment, calling Valorant a natural fit: “We’ve always connected worlds music, fashion, art, and now gaming.”
India has moved to Valorant’s rhythm before: the 2022 anthem “Raja”, introducing Agent Harbor, hit over 2.8 million Youtube plays and became an instant rallying cry.
Then came “Bunker”, featuring Tienas, a swagger-heavy tribute to the grit and camaraderie of the Indian Valorant community.
The Rolling Loud partnership turns that beat into a festival-scale pulse.
At Rolling Loud India, Valorant will unveil a multi-sensory experience zone designed like a live-action extension of the game’s universe equal parts arena, arcade, and art gallery.
Festival-goers can:
. Step into Karaoke Pods blasting curated Valorant playlists and in-game anthems
. Square off in quick duels and playful reflex challenges
. Explore interactive installations, live art moments, and photo-ready set-pieces
. Immerse themselves in a space where gaming culture and hip-hop aesthetics merge seamlessly
Every corner is built to move with the crowd, keeping the vibe kinetic, competitive, and unmistakably “VAL-ready.”
For Riot Games, this is more than a collaboration, it’s a cultural handshake with players who game hard, vibe harder, and treat music as their second weapon of choice.
And as Mumbai gears up to host a festival where flow meets firepower, one thing’s certain, Rolling Loud India 2025 is about to be the loudest lobby Valorant has ever entered.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
