eNews
Rohit Gandhi appointed revenue head at moneycontrol.com
MUMBAI: The city has seen a significant move in the digital media landscape with Rohit Gandhi taking up the role of vice president and revenue head at moneycontrol.com. Commencing July, Gandhi has overseen the crucial display, branded content, IPs, and video revenue streams for the financial news platform.
Gandhi transitions to moneycontrol.com from HT Digital Streams, where he served as revenue head for digital business for over two years. In that capacity, he was responsible for the digital monetisation of a diverse portfolio, including hindustantimes.com, livemint.com, livehindustan.com, and various specialist portals.
His extensive background in digital revenue generation also includes an eight-month stint as revenue head for LCS business at MX Player. Prior to that, Gandhi spent four years as national sales head at Network 18 Digital, overseeing revenue for cnbctv18.com and Moneycontrol, encompassing display, content marketing, branded video content, native ad solutions, and programmatic sales.
Earlier in his career, Gandhi was digital monetisation director at Condé Nast India, where he drove revenue strategy across titles like Vogue and GQ. He also held the position of national revenue head for The Hindu Group’s digital properties and was the national head for content marketing and native advertising at Times Internet Ltd, focusing on the “Demand Plus” business for economictimes.com and its B2B verticals.
Gandhi’s appointment underscores moneycontrol.com’s strategic focus on strengthening its diverse revenue channels in the competitive digital media market.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
