eNews
Rohan Nayak’s Pocket FM makes audio series a mainstream hit in 2024
MUMBAI: As 2024 draws to a close, the world of audio storytelling has a clear hero: Pocket FM.
In a year brimming with innovation and riveting narratives, the platform soared to unimaginable heights, turning listeners’ love for immersive tales into a record-breaking Rs 1,051.97 crore in revenue.
Listeners didn’t just tune in—they built an empire of stories, one stream at a time.
From thrilling mysteries to heartwarming romances, Pocket FM didn’t just entertain—it transformed how the world experiences audio. With over 100 billion minutes streamed and 45 million microtransactions logged, the platform became the beating heart of a global community united by their love for storytelling.
If 2024 was a chapter, it was one filled with blockbuster growth, listener passion, and the unmistakable sound of success.
And as Pocket FM inches closer to profitability, one thing is clear: this isn’t the end of the story—it’s just the beginning of a gripping new era in entertainment.
In 2024, Pocket FM saw listeners stream over 100 billion minutes of content globally, completing more than 45 million transactions. With 54 per cent Gen Z, 37 per cent Millennials, and 5 per cent Gen X, the platform captivated a young and diverse audience. Its near-balanced gender demographic—53 per cent male and 47 per cent female—highlighted the platform’s broad appeal.
AI-powered innovation drove this unprecedented growth. Pocket FM expanded its content library by 36X with AI-generated series, while human-narrated series increased 2X, ensuring quality and variety for its listeners. Financially, over seven audio series crossed $10 million in revenue, marking a 600 per cent growth from 2023, while 35 audio series achieved million-dollar milestones—three times more than the previous year.
Romance and Drama dominated globally, followed by Fantasy, Sci-Fi, Horror, and Thriller, captivating audiences in India and the US.
The platform also reshaped listening habits, with 200,000 users spending over 3 hours daily, and 10,000 users listening for more than 3,000 hours annually. Morning and commute hours (5-11 AM) accounted for 30 per cent of daily consumption, while late-night listening (11 PM-5 AM) surged to 22.9 per cent, reflecting a shift from traditional TV to audio series during leisure hours.
India emerged as a key market, with cities like Bangalore, Delhi, Mumbai, and Hyderabad leading in listener engagement. Popular audio series captured the imagination of millions:
. Ek Ladki Ko Dekha Toh: Played 100 million times
. Secret Ameerzaada: Played 85 million times
. Insta Millionaire: Played 60 million times
. Insta Empire: Played 50 million times
. Super Yoddha: Played 42 million times
Pocket FM CEO & co-founder, Rohan Nayak highlighted the platform’s impact, “In 2024, we didn’t just grow; we redefined the very nature of entertainment by establishing audio series as a mainstream entertainment. Audio series, as a category, is no longer a niche—they are the next evolution of global entertainment. This year’s achievements are a testament to the immense potential of this category and our commitment to leading its growth.”
Through its blend of human creativity and AI innovation, Pocket FM built a scalable, cross-cultural content ecosystem that has revolutionised how audiences consume stories.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
