News Broadcasting
Robert Traub is Nick, Viacom Consumer Products senior VP, retail development
MUMBAI: Nickelodeon and Viacom Consumer Products (NVCP) in the US has made Robert Traub the senior Vice President, retail development in the organisation.
In his expanded role, Traub has been charged with building NVCP’s international retail relationships and maximising world-wide product presence for Nick Jr., Nickelodeon, Nickelodeon Movies, Paramount Pictures, Comedy Central, MTVN International and Spike TV licensed properties — all of which are part of the Viacom family.
Currently, NVCP products are sold in 23 countries worldwide, with an increasing number of retail partners operating globally. NVCP has recently expanded its licensing programmes to include recent hit properties including Go, Diego, Go!; The Backyardigans and Avatar: The Last Airbender.
Traub will now develop US and international programmes, business models and strategies for the full NVCP portfolio, that increase distribution, sell-in and sell-through in all
retail classes of trade.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
