iWorld
Roadies co-creator Rajiv Lakshman takes charge at Infinitum as IP chief
MUMBAI: Rajiv Lakshman, one of the masterminds behind iconic reality TV juggernauts MTV Roadies and Splitsvilla, has joined Infinitum Network as group head of intellectual properties, bringing his 25-year creative arsenal to the rapidly expanding multi-channel network.
“I’m thrilled to share that I’ve joined Infinitum Networks,” announced Lakshman on his social media. The content veteran, who has spent over two decades crafting genre-defining shows across adventure, romance, culinary and startup territories, is set to inject his creative firepower into one of India’s fastest-growing digital content stables.
Already a heavyweight in the digital arena, Infinitum boasts a staggering global footprint that would make even tech giants blush:
• 200+ influencers with a combined following of 24 million+
• 400+ shows across 10+ platforms
• Content in 100+ languages reaching 160+ countries
• A whopping 4 billion+ followers across platforms
• 60 million+ subscribers across 400+ YouTube channels
The MCN has made content for platforms such as aha, Star, Disney Hotstar (JioHotstar), Zee5, Asian Cinemas, Moj, Geetha Arts, facebook, ShareChat and YouTube.
The network’s talent pool reads like a who’s who of digital fame, featuring influencer powerhouses such as Srishti Shukla (6 million followers), Deepthi Sunaina (4.2 million), and Shanmukh Jaswanth (2.7 million). Its YouTube portfolio includes NBK Originals with a jaw-dropping 10 million subscribers.
Looking beyond traditional MCN boundaries, Lakshman’s vision for Infinitum includes creating cross-platform franchises that can travel globally while nurturing emerging talent from tier two and tier 3 cities.
“What excites me most about Infinitum is their hybrid approach,” Lakshman explained, highlighting the network’s impressive track record of producing 275+ web series and educational content across multiple languages.
His bullish strategy aims to establish Infinitum as the launchpad for creators transitioning from social to mainstream media while developing sustainable economic models that fairly reward talent – a refreshing approach in an industry often criticised for exploiting creative minds.
As traditional media continues its digital metamorphosis, Lakshman’s move signals a seismic shift in how content powerhouses are positioning themselves in the creator economy’s gold rush.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
