iWorld
Rise and Fall rises to the top on Amazon MX Player
MUMBAI: Talk about a reality check! Rise and Fall, Amazon MX Player’s latest digital blockbuster, has done everything but fall. The show has stormed into the record books as the most-watched series ever on the platform, amassing over half a billion views and holding its ground in India’s top OTT reality charts for six straight weeks.
Produced by Banijay Asia, Rise and Fall threw 15 familiar faces including Pawan Singh, Dhanashree Verma, Kubbra Sait, and Kiku Sharda into a 42-day showdown of power, ambition, and strategy. Hosted by Ashneer Grover, the series saw audiences cast more than 11 million votes before crowning Arjun Bijlani as the ultimate winner.
But the show’s real victory played out online, sparking over 10 billion social media views and a flood of memes, reactions, and fan edits. Hindi cinema and cricket stars from John Abraham to Ishan Kishan jumped on the bandwagon, amplifying the frenzy and turning the series into a cultural talking point.
In a first-of-its-kind partnership, Rise and Fall aired daily on both Amazon MX Player and Sony Entertainment Television, bridging the gap between traditional TV and digital fandom. The result? Record-breaking engagement and a prime showcase for brands like Lux Cozi, Haier, and McDowell’s, which integrated into the narrative through clever placements and sponsorships.
“The success and cultural impact of Rise and Fall have been phenomenal,” said Amazon MX Player director and head Karan Bedi. “It’s proof that entertainment and brand storytelling can converge powerfully to capture the nation’s imagination.”
Banijay Asia founder and group CEO Deepak Dhar added, “This show redefined the scale and storytelling potential of Indian reality television. We wanted to blend ambition, strategy, and emotion in a format that feels fresh and globally resonant, and audiences have embraced it wholeheartedly.”
Licensed through All3Media International and originally created by Studio Lambert in the UK, Rise and Fall has cemented itself as more than just another reality show, it’s a pop-culture phenomenon and a symbol of India’s evolving entertainment landscape.
iWorld
Sony LIV acquires worldwide digital rights for Marathi romance Toh Ti Ani Fuji
Film shot in Japan and India to stream exclusively on the platform from 10 April 2026.
MUMBAI: Love knows no language, but this Marathi romance is about to speak to audiences far beyond its roots and it’s doing so with a scenic detour through Japan. Sony Pictures Networks India has acquired the worldwide digital rights for the Marathi-language romance feature Toh Ti Ani Fuji (also known as Main, Woh Aur Fuji), with an exclusive direct-to-digital release on Sony Liv scheduled for 10 April 2026. Sony Pictures Networks India will retain exclusive worldwide theatrical and linear rights.
Filmed extensively in Japan and India, the film marks an unprecedented Marathi-language romance set on an international canvas. It explores how relationships evolve under the pressures of distance, time, and shifting emotional realities, using Japan not merely as a backdrop but as an emotional landscape that mirrors the characters’ inner journeys.
Written by Irawati Karnik and directed by Mohit Takalkar, the story follows a deeply passionate relationship that gradually turns toxic due to contrasting personalities, shifting priorities, and unfair emotional expectations. Seven years after their separation, the former couple unexpectedly reunite in Japan, reopening old wounds and unspoken desires while questioning whether love altered by time can ever find its way back.
Producer Shiladitya Bora said the partnership with Sony Pictures Networks India reflects the growing belief that “regional is the new mainstream.” He added that the film’s multi-language digital release on Sony LIV will help it connect with newer audiences across India and the world.
Director Mohit Takalkar described the film as an exploration of how love changes in today’s urban world, shaped by ambition, geography, and the pressure to evolve. “It began as a very personal exploration of relationships, and to see it reaching a wider audience feels deeply satisfying,” he noted.
Actors Lalit Prabhakar and Mrinmayee Godbole highlighted the film’s intimate yet universal take on love, separation, and rediscovery. Godbole particularly praised how filming in Japan added a global dimension while keeping the story deeply personal.
From a toxic romance that travels from India to Japan and back, Toh Ti Ani Fuji promises an emotionally layered story that feels both specific and universal. For Sony LIV viewers, this first-of-its-kind Marathi film offers a chance to experience love, loss, and second chances with a refreshing international flavour.
The film streams exclusively on Sony LIV from 10 April 2026.
