Music and Youth
Ringtones move to the next level at MTV
MUMBAI: A music album that consists of ringtones! That is the latest innovation that MTV will come out with.
In order to take the music ringtone experience one step further MTV will launch Made Hear. This original ringtone franchise offers users exclusive ringtones developed specifically for mobile by some of the industry’s hottest producers and artists.
The new franchise will kick off with an original album of ringtones created by Timbaland a hip-hop music producer. One album will be released early next month. For this MTV will partner with US mobile media company Zingy. MTV will be the first to offer Timbaland’s mobile content throughout the US.
Later on MTV will launch Made Hear on a global basis in countries including the UK, Spain, Holland, Italy, France, Germany, Japan and Latin America. This makes it the first, simultaneous global original ringtone premiere of its kind.
MTV Networks Group president Van Toffler said, “We are excited to bring brand new music and content to consumers from the artists they love, made exclusively for their wireless entertainment. Our audience is platform agnostic and we want to be able to offer them unique entertainment options, on their terms, wherever they are.”
After the exclusive window with MTV, the Timbaland mobile content will be available through Zingy’s vast distribution network of carriers and media partners including AOL, Boost Mobile, Cingular, Microsoft’s MSN, Nextel, Sprint PCS and T-Mobile, and its own site www.zingy.com. Zingy will run
a series of targeted print advertisements in the US enticing customers with an “easy ordering” option. All users need to do is text a code on their phone and the content is automatically downloaded and billed.
Meanwhile VH1 has launched a direct-to-consumer mobile content storefront in the US. This offers users thousands of the most popular ringtones and a collection of original, exclusive pop culture wall-paper images. Consumers can purchase ringtones and images online at ringtones.vh1.com or directly from their handsets.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
