Music and Youth
Ringtones move to the next level at MTV
MUMBAI: A music album that consists of ringtones! That is the latest innovation that MTV will come out with.
In order to take the music ringtone experience one step further MTV will launch Made Hear. This original ringtone franchise offers users exclusive ringtones developed specifically for mobile by some of the industry’s hottest producers and artists.
The new franchise will kick off with an original album of ringtones created by Timbaland a hip-hop music producer. One album will be released early next month. For this MTV will partner with US mobile media company Zingy. MTV will be the first to offer Timbaland’s mobile content throughout the US.
Later on MTV will launch Made Hear on a global basis in countries including the UK, Spain, Holland, Italy, France, Germany, Japan and Latin America. This makes it the first, simultaneous global original ringtone premiere of its kind.
MTV Networks Group president Van Toffler said, “We are excited to bring brand new music and content to consumers from the artists they love, made exclusively for their wireless entertainment. Our audience is platform agnostic and we want to be able to offer them unique entertainment options, on their terms, wherever they are.”
After the exclusive window with MTV, the Timbaland mobile content will be available through Zingy’s vast distribution network of carriers and media partners including AOL, Boost Mobile, Cingular, Microsoft’s MSN, Nextel, Sprint PCS and T-Mobile, and its own site www.zingy.com. Zingy will run
a series of targeted print advertisements in the US enticing customers with an “easy ordering” option. All users need to do is text a code on their phone and the content is automatically downloaded and billed.
Meanwhile VH1 has launched a direct-to-consumer mobile content storefront in the US. This offers users thousands of the most popular ringtones and a collection of original, exclusive pop culture wall-paper images. Consumers can purchase ringtones and images online at ringtones.vh1.com or directly from their handsets.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
