GECs
Rewind Networks’ HITS NOW to premiere in Malaysia via Unifi TV
Mumbai: Rewind announced partnership with Unifi in Malaysia. Starting 1 January, the much-anticipated channel HITS NOW will debut on Unifi TV and will be made available on Channel 452 as part of its comprehensive TV packs.
This collaboration shared commitment to provide high-value entertainment to Malaysian viewers and to enrich the Malaysian TV landscape. HITS NOW, celebrated for its award-winning and branded programmes and cutting-edge content has already garnered a strong following since its launch in February 2023. Its introduction to Unifi TV extends its reach, offering subscribers nationwide an unparalleled viewing experience. All Unifi TV Pack subscribers will be able to enjoy a 1-month free preview from 1 to 31 January 2024.
The partnership serves as the latest addition to Unifi TV’s existing offerings, making the platform the first to launch HITS NOW in Malaysia. HITS NOW will be included in Unifi TV’s Ultimate Max, Ultimate Plus, Ultimate and Family Packs starting February 2024. The channel is accessible via the Unifi TV Box and Unifi TV app, which can be downloaded on mobile devices and smart TVs.
HITS NOW is the latest initiative in Rewind Networks’ ongoing strategy to redefine entertainment in the Asian market. The network has established a formidable presence with its acclaimed channels, HITS and HITS MOVIES, which present a curated selection of iconic TV shows and movies. These channels have captivated audiences in 13 countries, reaching over 24 million households. As the newest member of the Rewind Networks family, HITS NOW is set to uphold this legacy, delivering meticulously selected, high-quality series tailored for the discerning Asian viewer.
“We are thrilled to unveil HITS NOW to Unifi TV’s customers,” said Rewind Networks CEO Avi Himatsinghani. “At Rewind, our mission is to meticulously pinpoint and fill crucial gaps in consumer entertainment needs, bringing together an exceptional array of entertainment from globally renowned storytellers, studios, and franchises. HITS NOW is set to feature a really diverse programming mix, from Emmy-winning drama series and popular reality shows to innovative game shows. We’re confident that it will resonate strongly with Malaysia’s discerning viewers, becoming not just a channel but a go-to entertainment destination and a staple in their daily viewing experience.”
The HITS NOW lineup will feature the ultimate in breathtaking entertainment with exhilarating, branded reality and talent shows like American Idol 2024, Survivor, America’s Got Talent: Fantasy Team, Shark Tank, Hell’s Kitchen, Britain’s Got Talent all express from the US. It will also debut brand new reality series like Special Forces: World’s Toughest Test, The Traitor and Race To Survive: Alaska; stunning dramatic series like the successful Fire Country, Sullivan’s Crossing and So Help Me, Todd as well as Alert: Missing Persons Unit. Game show junkies can play along with Password, Barmageddon, Supermarket Sweep, Celebrity Wheel of Fortune, and Celebrity Family Feud. Those craving light-hearted fare can kick back with heartwarming comedies Lopez vs Lopez, Young Rock, The Goldbergs and Ghosts. The network has got viewers covered for everything Hollywood with the long running news show – Entertainment Tonight, and true crime aficionados can follow real life cases with Fear Thy Neighbor, Fear Thy Roommate, Killer Couples and Murder for Hire.
HITS NOW will broadcast the prestigious The 75 Primetime Emmy Awards Live starting at 8am (GMT+8) on 16 January with an encore performance at 8pm (GMT+8) that same night.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
