News Broadcasting
Revamped Zee Rajasthan hits the airwaves
NEW DELHI: News channel Zee Rajasthan decided to refresh its look and bring vigor to its content along with some exemplary new shows.
The channel is being relaunched for a visually pleasing aesthetic with new and vibrant colors, keeping a fresh and energetic approach of delivering news, and new shows in the schedule to cover all new dimensions. The new shows include Mera Desh, Mera Pradesh a 12 PM bulletin where equal focus will be given to both regional and national news, Khabar Rajasthan which is a 9 AM show and will contain all the important news from the state, 2 Ka Dum a 2 PM afternoon show which will be completely focused on national news with regional importance, 8 Ka Attack, an 8 PM Prime Time debate show, and Desh Humara, a 9 PM bulletin where two anchors will deliver news of the state, nation, and the world.
Zee Media CEO & editor-in-chief Purushottam Vaishnava said, “In Rajasthan, Zee Rajasthan streams everywhere from houses to government buildings. It is due to our factual reporting and ability to give unbiased news to the people of the State. This trust has kept us reigning in the No 1 spot for over an year now. In fact, Zee Rajasthan was recently awarded for Best Prime Time Show at ENBA 2020 as well. We felt that it is time for us to look within ourselves and make certain alterations to keep up with the changing times and go beyond expectations with a pleasing visual presentation and the new shows to keep our viewers updated with the happenings in their nation and around the world.”
Zee Media chief revenue officer Manoj Jagyasi said, “Zee Rajasthan being viewers No. 1 choice has the control of one-third of the market share for over a year and at the same time advertisers made us a channel with the maximum number of clients in the market. I would like to thank our advertisers for having faith in us. Through the relaunch of Zee Rajasthan, we will also bring the opportunity to provide customised solutions to our clients making the platform more robust and innovative for the associating brands.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
