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Retail advertising on TV surges by 55 per cent in Jan-Aug: TAM data
Mumbai: Retail ad volumes surged by 55 per cent in January-August over the same period last year, according to data provided by TAM Media Research. The month of February saw the highest ad volumes’ share for the retail sector for both 2021 and 2020.
There were 450+ new brands that advertised under the retail industry compared to last year. The period between March-June witnessed a dip for both 2020 and 2021 due to the effects of Covid-19. Ad volumes have gotten back on track from July onwards.
Retail jewellers had 57 per cent share of ad volumes followed by retail electronics/durables (16 per cent) and retail clothing/textiles/fashion (13 per cent). The top three categories account for more than 80 per cent of the ad volumes for the industry. The top five advertisers were Lalithaa Jewellery Mart (19 per cent), Kalyan Jewellers (six per cent), Vasanth & Co (five per cent), Malabar Group of Companies (five per cent), and The Chennai Silks Group (four per cent).
The top ten new retail brands on TV were Thangamayil, Sweet Truth, Pothys Swarna Mahal, Patanjali Gramin Arogya Kendra, Oxygen Digital Shop, Malabar Gold Precia/Era, H&M Hennes & Maurtiz, Ashirwad Gold Mine, My G Future, and Rajakumari Gold & Diamonds.
Retail advertisers’ most preferred channels to advertise were News (57 per cent) followed by GEC (20 per cent), music (12 per cent) and movies (9 per cent). The top three channels account for almost 90 per cent ad volumes of the retail sector. News bulletins, feature films, and film songs were the preferred program genres.
The preferred time band for retail brands was the primetime slot between 6 p.m to 12 am that had 34 per cent share of ad volumes. This was followed by afternoon and morning time bands at 22 per cent and 18 per cent, respectively.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
