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Repucom adds Procam International to its existing portfolio
MUMBAI: Global sports marketing research consultancy Repucom has signed two deals with Procam International wherein it will provide sponsorship evaluation and social media intelligence for Procam’s marathon events like the Airtel Half Delhi Marathon (AHDM) and the Standard Chartered Mumbai Marathon (SCMM).
As part of the deal Repucom will be conducting a Catalyst to measure the activation in the form of a 20-day Treadmillion Challenge in over 30 locations in India that will lead to the main event. Catalyst is a framework used by the company to analyse the effectiveness of on-site activation in the context of sponsorships which generates insights on property engagement and attendee profiling, activation diagnosis and impacts on brands.
Speaking about the deal Repucom senior vice president south Asia and director India Joseph Eapen said, “Catalyst is unique and employs a consistent methodology and questions set to measure activation, effectiveness across different types of sponsorship, brand portfolios and territories, which will greatly benefit Procam and increase visibility and awareness of their flagship events.”
The tenth edition of the Airtel Half Delhi Marathon will take place this Sunday, 22 November. The event attracts names in the field of distance running such as Kenyan running star, Edwin Kipyego and Atsedu Tsegay from Ethiopia, who broke the course record last year with the time of 59:12. Winner of last year’s half marathon event, Florence Kiplagat from Kenya and 2013 champion, Wude Avalew of Ethiopia, are other names in the women’s race who are also expected to compete in the event next Saturday.
The twelfth edition of the SCMM will be held on 18 January 2015. Sporting icons such as Michael Johnson, Linford Christie, Steve Ovett, Paul Tergat, Dame Kelly Holmes, Gail Devers, Gabriela Szabo, Kapil Dev, Vijay Amritraj, Aravinda DeSilva, Javagal Srinath, Anju Bobby George, have been SCMM event ambassadors. Bollywood superstar John Abraham has also been the event’s Indian brand ambassador.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
