News Broadcasting
Republic Media Network expands content solutions vertical, launches R.Fluid, felicitated at Golden Awards of Montreux, Switzerland
Within five months of launching R.Bharat, Republic Media Network set to achieve another milestone- R.Fluid; the new venture to strengthen its distinctive competence of storytelling and story-doing for advertisers.
Arnab Goswami-owned Republic Media Networkannounces its new venture R.Fluid which thriveson creating strong platform-agnostic content-led opportunities for brands.Keeping brands at centre, R.Fluidweaves stories that result in an unforgettable experience for the brand’s consumers.
Rachit Tiwary is going to lead R.Fluid as the Business Head. This is in continuation to his role as the Director of Brand Solutions at Republic Media Network. Rachit started his career as a NBCUniversal Page executive and worked on shows such asThe Late Night with Jimmy Fallon and Saturday Night Live. In addition, Priya Raman has been appointed as theProgramming Head of this function. She joins this vertical with over two decades of experience in content & production.
“Content-led conversations, discussions, features, activations, and events with a platform/media agnostic approach is required to find effective solutions.I am confident that the Fluid team will strive to make the partners and brands win using Republic as its pivotal asset, considering the large reach and high engagement across platforms,” said the Group CEO of Republic Media Network, Vikas Khanchandani.
The R.Fluid will approach brand solutions in a varied format-be it large scale cause-led marketing initiatives, media solutions, network IPs, or on-ground events &activations.“The key task is to grab the ever-fleeting attention of today's hyper-bored consumer and having engagement throughcontent. The birth of Fluid epitomises the market’s need for creation of clutter-bursting ideas that can avoid the quicksand of consumer indifference. The strength of Fluid is its fluidity to adopt and adept at any contextual imperatives of its customers,” said Dr Bhaskar Das, Group President of Republic Media Network.
Over the last two years, the team has successfully partnered with more than 25 brands across various verticals such as HMSI (Honda Motorcycles & Scooters India), Facebook, Ola, DHFL Pramerica Life Insurance, and Apollo Hospitals, among others.
The Content President and Chief Executive Producer of Republic Media Network, Charu Thakur, further elaborates on the belief of R.Fluid, “Republic is a 100 percent content driven company. Fluid is an extension of our brand and we are excited about bringing top-notch content opportunities to our audiences through this new member of our network.”
The launch of R.Fluid comes at a perfect time with the Republic Media Network winning its first award for the DHFL Pramerica Life InsuranceBehtar India campaignat the prestigious International Advertising CompetitionGolden Award of Montreux 2019.The Network won this award among 3000+ entriesregistered from 37 countries. About the win, the Chief Marketing and Digital Officer of DHFL Pramerica Life Insurance, Anshuman Verma, said, “Montreux award certification is recognised worldwide and has a highly credible International jury. This award is a testament of how Behtar India is one of the finest social innovation programmes in the world, which is building a conscious society through development of leadership qualities in school students. The collective enthusiasm and the infectious energy of our teams, Republic TV and schools; made Behtar India an astounding success and made this award possible.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
