iWorld
Reliance Retail launches LYF Wind 5 smartphone
BENGALURU: Reliance Retail added to its LYF brand of True 4G smartphones with the launch of value model Wind 5. With this launch, Reliance Retail has expanded its Elements Collection range The new smartphone is priced at Rs 6,599 and is available across the country says the company. With the launch of this device LYF Smartphone+ now has an extensive range of smartphones across price points it adds.
The key features of Wind 5, as listed on the website, include:OTG Support – Pen Drive Compatible; 12.7cm (5) screen with HD; Camera with the 8MP rear and 5MP front camera; 64-bit quad-core processor with 1GB RAM and 8GB internal memory, 2000 mAh battery.
Reliance Retail says that the Wind 5, like all phones from LYF, is equipped with VoLTE technology across all price points. It further claims that the Wind 5 will deliver a True 4G experience (TRUE 4G features are network and transmission dependent) to the user, which it says means HD voice and video calling, fast call setup time, seamless switch between voice and video calling, HD voice calling over WiFi, seamless switch of voice calls between WiFi and LTE, multiparty audio and video conferencing, and internet surfing while calling.
LYF handsets are currently available in the price range of Rs 5,599 to Rs 19,499.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
