Broadband
Reliance Jio to set up 4G framework across 880 cities & towns
MUMBAI: As the day of its official 4G launch is nearing, Reliance Jio Infocomm Limited will soon unveil its office infrastructure set up around 880 cities and towns of the country.
At present, the company is carrying on extensive field tests to provide the customers with the best possible service. The tests are being conducted in its plants at Navi Mumbai and Jamnagar amongst other places. The tests will ensure the integration of devices with Reliance Jio’s network, services and platform.
In its annual report for 2014-15, Reliance Industries, which is the parent company of Reliance Jio Infocomm, said that its subsidiary is working hard to fulfill the minimum rollout obligations giving in the Notice Inviting Applications (NIA) for the spectrum sale held in 2010, specified according to Test Schedule Test Procedure. It requires the company to cover 90 per cent of its service areas before 31 August, 2015.
Reliance Jio is setting up a strong distribution and sales network spread across the country. It is also recruiting new talents and experts for multiple posts for all of its locations. Besides, the company is establishing its infrastructure to deal with the future growing demand of data and voice services. It will make use of long term evolution (LTE) technology to give broadband services of high-speed that is 4G.
Reliance Jio increased its spectrum holdings with the March auction sale. The recent auction was termed to be India’s most expensive spectrum auction. The company holds the biggest liberalized bandwidth that authorizes it to offer smooth 4G services across spectrum bands of 800 MHz, 2300 MHz and 1800 MHz with an integrated ecosystem. Reliance Jio had informed that it is making an investment of Rs 70,000 crore for its 4G venture.
The annual report also said that the company has “either finalized or is in the process of finalizing pacts with original equipment manufacturers (OEMs), original design manufacturers (ODMs) and chipset vendors on end-to-end device design and engineering.”
Moreover, the company is also making a tight integration of the devices with its network infrastructure to offer a smooth experience to its customers. In October, 2013 the company had acquired a pan-India Unified License (UL). This license lets the company to give out almost all kinds of telecommunication service across the country, using any technology.
Analysts at Credit Suisse are of the opinion that a soft launch by Reliance Jio will be in mid-July and this will be earlier than what the market is expecting. It also says that the launch of Reliance Jio’s network will have a vital impact on others in the telecom industry.
According to the Swiss brokerage, Reliance Jio has almost finalized its wholesale distributors in many of its telecom regions. It further suggested that the company will team up with retailers just two – three weeks before the official launch of its services.
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
