iWorld
Reliance Jio to maintain ARPU lead over Airtel, Vodafone Idea
MUMBAI: Indian telecom company, Reliance Jio, is most likely to maintain its lead on average revenue per user (ARPU) over its rivals Bharti Airtel and Vodafone Idea. The telco’s strategy in the market has paid off well by selectively choosing an inordinate share of 4G smartphone users and continuing to attract them with reasonable high-end voice and data offers.
However, on Wednesday Jio posted a fall in its ARPU to Rs 131.7 for the July-September period from Rs 134.50 in April-June and from Rs 156 a year back. This was the third straight quarterly dip in ARPU for the telco but still anticipated to fare better than Bharti Airtel and Vodafone Idea, which stands with an ARPU at Rs 96 each.
For the time being, Reliance Jio exhibits an average 35 per cent more ARPU than its rivals, Airtel and Vodafone Idea.
Speaking to Economic Times, Bharti Airtel former CEO Sanjay Kapoor said, “While Jio’s strategy was centred on garnering and retaining high-paying subscribers, its rivals dominated the lower paying subscriber markets”.
Further explaining, “Incumbents, on the other hand, have a reasonably large number of customers, in the featurephone segment, who are voice-only users and have extremely low ARPU of less than Rs 30,” added Kapoor.
And according to Kapoor, Jio is the current thought leader of the market and is likely to determine the future ARPU trends in the Indian telecom market.
KPMG head of technology media and telecom Mritunjay Kapur explained that Jio has been trying to maintain its ARPU and most probably will continue to have ARPU higher than the current industry average based on its voice, data and media & entertainment strategy.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
