GECs
Reliance Communications launches ‘CricGenie’
MUMBAI: Reliance Communications has announced the launch of Reliance Mobile ‘CricGenie’, a new service addition to its portfolio of cricket related mobile services. This application allows Reliance mobile customers to enjoy a match in progress in animated simulation format.
“In our effort to enrich cricket experience for our customers on Reliance Mobile World we have enhanced our services to offer our cricket fans an experience on the mobile that matches the excitement on the grounds. Reliance Mobile Customers now have the added advantage of visualizing the match in addition to getting match updates,” says Reliance Communications president, applications and solutions group, Mahesh Prasad. The initiative goes beyond the current mobile cricket offerings like cricket scores while on the move, expert comments or updated tickers on your mobile phone.
‘CricGenie’ is priced at Rs. 25 per India-playing match day and all A Grade match days. For other match days, Reliance mobile users can enjoy Cricgenie at only Rs 10. CricGenie is supported on most colour handsets and efforts are underway to bring this experience to other Reliance Mobile World supported phones. This application has been designed by Dhruva Interactive, a Bangalore based company, specializing in mobile games.
Apart from CricGenie, Reliance Mobile crickets lovers can also DIAL 1234 and say ‘SCORES’ and subscribe to special Cricket SMS updates for Rs 49 per month only. The pack is available throughout India and customers who subscribe to this pack would receive SMS updates after a certain number of overs.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
