iWorld
Reeloid Officially Launches as India’s First Vertical OTT Platform Ushering in a New Age of Mobile-First Storytelling
MUMBAI: India’s digital entertainment landscape welcomes a bold new entrant – Reeloid, the country’s first vertical-format OTT platform. Founded by Mr. Rohit Gupta, a visionary filmmaker and serial tech entrepreneur, Reeloid is redefining how stories are told, shared, and experienced on mobile devices.
Backed by Mr. Gupta’s over 10 years in filmmaking and two decades of experience in IT and media innovation, Reeloid fuses the art of cinematic storytelling with next-generation technology to bring a never-before-seen experience to Indian audiences.
Already off to a strong start, Reeloid has signed over 40 original shows with creators across India — building a content library that is both rich in variety and deeply rooted in Indian culture and narratives.
A Platform for the Future, Designed for Now
In a world where over 80% of video content is consumed on mobile, Reeloid offers a platform that is not only mobile-first but mobile-native. Unlike traditional streaming platforms, Reeloid content is delivered in vertical format, optimized for full-screen viewing on smartphones, no need to rotate devices, no compromise on visual impact.
This innovation goes beyond format. Reeloid also emphasizes short-format episodic content, making it ideal for viewers seeking engaging, quick, and high-quality stories during their daily routines.
A Rallying Cry to Filmmakers and Creators
At the heart of Reeloid’s mission is an invitation — a call to filmmakers, storytellers, and creators across the country to join the vertical storytelling revolution.
“Reeloid is more than a platform — it’s a stage, a canvas, and a movement. We’re building the future of Indian entertainment, and we want creators from all walks of life to be a part of it,” says Rohit Gupta, Founder of Reeloid.
Whether you’re an independent filmmaker with a bold vision or a studio with a content catalog ready to be reimagined, Reeloid offers tools, support, and visibility to bring your stories to life — vertically.
Even existing content can be repurposed and adapted into short-format vertical episodes using Reeloid’s in-house post-production support and editing pipelines. This opens up vast opportunities for content owners and production houses to tap into new audiences with minimal overhead.
Inspiring, Entertaining, and Unapologetically Indian
Reeloid is committed to amplifying Indian original stories that are inspirational, entertaining, and genre-fluid. From gripping thrillers and relatable dramas to real-life heroism and humorous sketches – Reeloid doesn’t limit itself to one genre or format.
“Our vision is to reflect the heart of India its diversity, its resilience, and its untold stories – all packaged in a way today’s audience wants to consume them,” adds Gupta.
Reeloid aims to empower creators from Tier 1 cities to small towns, bringing regional voices and languages to the forefront and democratizing digital storytelling.
A Platform That Welcomes Its Audience As Partners
Reeloid is not just built for audiences – it is built with them. The platform encourages interaction, feedback, and even community-driven programming, giving viewers a voice in shaping the content landscape.
With features like personalized recommendations, viewer ratings, and creator connect events, Reeloid plans to build one of India’s most interactive and community-driven OTT ecosystems.
What’s Next for Reeloid?
With the initial slate of shows ready to launch and hundreds more in development, Reeloid is actively scaling its operations and forging strategic partnerships with content creators, influencers, and production houses across the country.
The company is also exploring AI-assisted content adaptation, enabling legacy horizontal content to be intelligently reformatted into vertical frames – dramatically reducing conversion costs and time.
Join the Revolution Today
Reeloid is currently available on reeloid.app, android apps and will soon launch its iOS
Creators can sign up to pitch shows, repurpose existing content, or co-create with the in-house Reeloid Originals team.
Audiences can stream a curated selection of bold, authentic, and mobile-first stories that fit right into the palm of their hands.
About Reeloid
Reeloid is India’s first vertical OTT platform that delivers mobile-first, high-impact original stories designed for vertical viewing. Founded by Rohit Gupta – a filmmaker, storyteller, and tech entrepreneur – Reeloid is reimagining Indian storytelling for the next generation of digital viewers by combining cinematic quality with mobile-native formats.
iWorld
What SMS letters G, T, S and P mean and how they help spot scams
Small alphabet tags on messages reveal whether texts are government or ads.
MUMBAI: Sometimes the smallest letter in a message can be the biggest clue. In an age where smartphone users receive dozens of alerts every day, the tiny alphabet appearing at the end of many SMS messages can reveal whether a text is official, transactional, service related or simply promotional. Understanding these tags can help users quickly identify legitimate messages and stay alert to potential scams.
Under telecom regulations in India, SMS senders are required to categorise messages based on their purpose. As a result, many texts end with a single letter that indicates the type of communication being sent.
If an SMS ends with the letter G, it typically means the message has been sent by a government authority. These alerts may include information about public services, government schemes, safety advisories or emergency notifications such as natural disaster warnings.
A message ending with the letter T signals a transactional SMS. These are usually sent by banks, financial institutions or digital services to confirm activities such as payments, account updates or one time passwords (OTPs).
The letter S represents a service related message. These notifications commonly come from companies and online platforms providing updates about services or orders. For instance, e commerce platforms like Amazon or Flipkart often send delivery updates and order confirmations that end with the letter S.
Meanwhile, SMS messages ending with the letter P are promotional in nature. These texts are typically marketing communications sent by businesses advertising products, offers or services such as education programmes, fashion sales or loan schemes.
Understanding these simple tags can also help users stay cautious about fraudulent messages. Cybersecurity experts note that scam messages often do not follow these regulated formats and may arrive without any category letter at the end.
While the absence of a tag does not automatically mean a message is fraudulent, it can serve as an early warning sign encouraging users to verify the source before clicking links or sharing personal information.
For those who wish to reduce marketing texts altogether, telecom operators also provide Do Not Disturb (DND) options.
Users of Jio can activate DND through the MyJio app by navigating to the menu, selecting settings and enabling the DND option with preferred filters.
Similarly, subscribers of Airtel and Vi can enable the same feature through their respective mobile apps to block promotional messages.
In a digital world flooded with alerts and notifications, recognising what a single letter means could make the difference between a harmless update and a potential scam.
