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Reel to real returns as Moving Bramha plots box-office breakthroughs
MUMBAI: In a world where trailers trend but tickets don’t always sell, a new player is aiming to flip the script, one click at a time. Vatsal Rajgor, the founder of Digimaze and AI-powered SaaS platform Strique, has launched Moving Bramha, a full-stack, performance-driven marketing engine for the film and entertainment industry. But this isn’t just another agency jumping on the film bandwagon, this one is all about turning impressions into income.
“There’s no industry more culturally influential than films but the way movies are marketed hasn’t kept pace with how audiences consume or convert. The gap between creative buzz and business results is vast. While film content creation has evolved, performance marketing is still treated like an afterthought. We want to change that.” says Rajgor.
“For us, marketing means sales. Every penny spent should drive measurable outcomes whether it’s ticket sales, OTT streams or pre-bookings. The tools and data exist. What’s missing is the mindset.” Rajgor adds.
“Every reel, every poster, every launch has a job to do and Moving Bramha is built to ensure that job is done with precision and performance.” Rajgor adds.
From geo-targeted campaigns and influencer-led buzz to AI-powered media spends that adjust in real time, the platform is designed for accountability, agility and automation. Its USP? A system that ties creative collateral be it teaser, trailer or poster directly to performance metrics like ticket sales, footfalls and OTT streams.
“Every reel has a role,” Rajgor adds. “And our job is to make sure it does its job.”
The launch marks Rajgor’s third major venture, following the success of DigiMaze, which scaled brand growth through performance-led strategies, and Strique, which streamlined media operations with AI. But Moving Bramha feels more personal, a nod to Rajgor’s passion for storytelling and his belief that cinema deserves more than vanity metrics.
Among the marquee offerings:
1 AI-led media buying that reallocates budget on the fly, based on viewer traction
2 Audience building based on genre history, regional data and behavioural insights
3 Creative evolution frameworks that pivot from buzz to bookings
4 Integrated ROI mapping from release weekend to OTT shelf life
At a time when the film industry is seeking smarter, sharper ways to reach audiences beyond billboards and breaking news, Moving Bramha arrives with a bold promise not just to market movies, but to move them.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
