eNews
Red FM & Western Railway collab to celebrate the Mumbai Local
Mumbai: India’s leading private radio and entertainment network, Red FM proudly joins hands with Western Railway to create a music video with Mumbai ki Rani, RJ Malishka, aimed at deepening the connection between Mumbaikars and the Western Railway. The music video titled “Lay Bhaari” embodies the spirit of Mumbai and the ever-dependent relationship it shares with the Mumbai Local, the Western Railway.
Known for its innovative approach towards social responsibility, Red FM has once again demonstrated its commitment to community engagement through the creation of the song “Lay Bhaari”. The video features RJ Malishka, Mumbai ki Rani, capturing real-life people and situations across five plus stations of Western Railway, including prominent locations like the Western Railway Hertiage Gallery at Churchgate, EMU Carshed at Mumbai Central ,Yard, and Train Management system at Mumbai Central. The video is a celebration of the intricate bond between Mumbaikars and Western Railway, emphasizing on the shared joys, sorrows, and stories that travel on the tracks.
Commenting on the collaboration, Western Railway chief public relations officer Sumit Thakur said, “The “Lay Bhaari” song sung by RJ Malishka appeals in her ‘bindaas’ Mumbai lingo to follow rules and regulations for a happy and safe train journey. The song gives several social messages like, security at stations, special provisions for ladies and Divyangjan passengers, Not Boarding/Alighting a moving train, Not traveling on the footboard of the train, etc.
Speaking on the collaboration, Red FM & Magic FM COO & director Nisha Narayanan said, “Our association with Western Railway goes beyond a conventional collaboration. ‘Lay Bhaari’ is not just a song; it’s a celebration of the symbiotic relationship between the people of Mumbai and the Western Railway. As a brand that is committed to social responsibility and has consistently pursued innovative ways to connect with our audience, ‘Lay Bhaari’ is a testament to our ability to weave impactful narratives. Malishka, with her unparalleled energy captures the essence of Mumbai. The sounds of Mumbai, including railway announcements, are intricately woven into the melody, creating an immersive experience that resonates with the spirit of the city.
The song serves a dual purpose of reminding Mumbaikars to follow rules and fulfill their responsibilities towards Western Railway while highlighting the safety for women and promoting responsible behavior. It also subtly showcases Operation Amanat, an initiative by the Railway Protection Force to make it easier for passengers to retrieve lost luggage.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
