GECs
Red FM in association with IIFA Awards yet again
MUMBAI: Radio broadcaster 93.5 Red FM is all geared up for the Samsung IIFA Awards. This is the second consecutive year that Red FM has been in association with the awards.
Speaking of Red FM’s association with IIFA 2004, Red FM COO Nishchint Chawla said, “We are extremely happy to be part of the Samsung IIFA Awards once again this year. The No. 1 radio station has yet again tied up with the No. 1 movie awards. The tie-up between Red and IIFA will lead to a win-win situation for all. Both of us will be able to target each others target group and will be an add-on to each others image and positioning.”
Since its launch in three cities – Mumbai, Kolkata and Delhi, 93.5 Red FM has been judged the most popular radio station in Delhi and Kolkata (Source- DRS Survey, July 2003).
RED FM’s programming includes a star-studded line-up of RJs like Ameen Sayani, Shamshir Rai Luthra, Surendra Sharma and Usha Uthup which compliments an immensely popular team of 93.5 Red FM established RJs including Vijay, Safia, Sachin, Jose, Rakesh, Prajna and Sameep.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
