iWorld
Red Chillies partners Twitter for ‘Jab Harry Met Sejal’
MUMBAI: Taking forward their unconventional marketing approach, Red Chillies Entertainment has successfully gotten the audience hooked to its mini trails. These micro units have given us sweet glimpses into the characters of Harry and Sejal. Directed by Imtiaz Ali, Jab Harry Met Sejal releases in cinemas on 4 August 2017.
The latest mini trail, which is the fifth in the order introduces the audience to a new character, the ring. It shows Harry and Sejal looking for the ring all across the beautiful European terrains.
Here’s the Mini Trail 5 if you’ve not seen it:
To establish the importance of the ring in the story, the makers have partnered with Twitter India to launch a custom emoji of a ring alongside the hashtag of the film. In each tweet by a user with the hashtags related to the film- #JabHarryMetSejal #JHMS, the emoji of a ring automatically appears at the end of the hashtag. This indeed is a very cool way of emphasising the key element of the film to the audience prior to its releases.
Talking about the activity, Binda Dey, Marketing Head at Red Chillies Entertainment said, “The ring emoji was planned keeping the communication of Mini Trail 5 in mind. While Harry and Sejal are looking for the ring in the Mini Trail, fans can use the hashtags related to the film and find the ring connect on this platform.”
“Twitter is the best place to discover what’s happening in the world of Bollywood. The custom emoji intrigues the audience to learn more about the film and offers the opportunity to have shared experiences with their favourite stars Shah Rukh Khan and Anushka Sharma on Twitter,” says Viral Jani, Head of TV & Entertainment Partnerships at Twitter India.
After looking for the ring in mini trail 5, Anushka Sharma took to Twitter to launch the emoji:
MY RING Herry!!!! #JabHarryMetSejal What I sought was seeking me! @iamsrk @RedChilliesEnt
— Anushka Sharma (@AnushkaSharma) July 2, 2017
Yes, every time #JabHarryMetSejal, the ring appeared! You want to see it too! @iamsrk @AnushkaSharma @TwitterIndia
— Red Chillies Ent (@RedChilliesEnt) July 3, 2017
We are excited to announce a special emoji for #JabHarryMetSejal.
Join the conversation using with these hashtags in your Tweets. pic.twitter.com/QYJbdwOzmU— Twitter India (@TwitterIndia) July 3, 2017
This indeed is another masterstroke in building the connect as well tapping on to the massive fan following of the both- Shah Rukh Khan and Anushka Sharma on Twitter.
iWorld
Netflix cuts jobs in product division amid restructuring
Layoffs hit creative studio unit as leadership and strategy shifts unfold.
MUMBAI: The streaming wars may be fought on screen, but the latest plot twist is unfolding behind the scenes. Netflix has reportedly begun laying off several dozen employees from its product division as part of an internal reorganisation, according to a report by Variety. The cuts are believed to have primarily affected the company’s creative studio unit, which works on marketing assets such as in app trailers, promotional visuals and live experience content for the streaming platform.
The company has not disclosed the exact number of employees impacted.
According to the report, the layoffs were not tied to employee performance. Instead, the restructuring eliminated certain roles while other employees were reassigned to different teams within the organisation.
The roles affected are understood to include designers, producers and creative specialists responsible for marketing and brand experience initiatives.
The job cuts come as Netflix adjusts its leadership structure and reshapes its product and creative teams. Last month, Elizabeth Stone was promoted from chief technology officer to chief product and technology officer, giving her oversight of product, engineering and data operations across the company.
Earlier, in December 2025, Netflix also appointed Martin Rose as head of creative for global brand and partnerships, a move seen as part of a broader restructuring of the company’s brand and product functions.
Despite the layoffs, Netflix remains one of the largest employers in the streaming sector. The company is estimated to employ around 16,000 people globally, with roughly 70 percent of its workforce based in the United States and Canada. In 2023, the company reported approximately 13,000 employees, indicating that its headcount had grown significantly before the latest restructuring.
The workforce changes arrive at a time when Netflix is navigating a shifting financial and strategic landscape in the global entertainment industry.
The streaming giant recently secured $2.8 billion in additional cash after receiving a breakup fee from Paramount Skydance following its withdrawal from a deal involving Warner Bros. Discovery.
Speaking to Bloomberg, Netflix co chief executive Ted Sarandos explained that the company had evaluated multiple scenarios during the negotiations but chose not to match the competing offer once it learned that a higher bid had been submitted.
Netflix had capped its offer at $27.75 per share and ultimately stepped back rather than pursue Paramount’s $111 billion acquisition deal, which included a personal guarantee.
Sarandos also cautioned that the financing structure behind the Paramount Skydance transaction could have ripple effects across the entertainment industry.
According to him, the debt heavy deal could trigger significant cost cutting, with David Ellison, chief executive of Paramount Skydance, expected to eliminate about $16 billion in costs and potentially cut thousands of jobs as part of the integration process.
For Netflix, the current restructuring appears to be part of a broader attempt to streamline operations while continuing to invest in product, technology and global content even as the streaming industry enters a new phase of consolidation and financial discipline.
