Hindi
Recrd partners with Shemaroo Entertainment
Mumbai: RECRD has announced a partnership with Indian media & entertainment giant Shemaroo Entertainment, as part of its ongoing efforts to drive a new wave of social engagement led by blockchain tech. The move will see Shemaroo Entertainment- one of the largest owners of entertainment IP globally, transform its catalogue of Bollywood movies and music into unique digital collectibles. This collaboration will unlock blockchain-powered monetization and offer fans exclusive access to unique content and experiences tied to their favorite movies.
Through this strategic partnership, Shemaroo Entertainment will launch series of digital collectables from its renowned Bollywood film library, including popular titles like Jab We Met, Khakee, Golmaal Returns, and Masti, among others on RECRD’s platform. This collaboration is further expected to change how users interact with Bollywood content, by providing an avenue for engage-and-earn opportunities through Recrd’s proprietary dynamic video responses feature – REBND (REBOUND).
Recrd is at the forefront of a new wave in digital interaction, offering a platform where creators can post and monetize their content through blockchain technology. By leveraging this cutting-edge technology, RECRD enables creators to engage with their audiences in unprecedented ways, allowing for direct monetization and deeper fan connections.
Shemaroo Entertainment Ltd., COO Arghya Chakravarty said, ‘’Our partnership with RECRD marks a significant milestone as we become the first Indian media company to adopt the innovative SocialFi platform. This bold step positions us as a pioneer in the integration of blockchain technology within the entertainment sector, setting new standards for global media. By leveraging these advancements, we empower our audiences to connect with their favorite films in exciting and immersive ways, enhancing user engagement and content monetization. We are eager to explore the transformative possibilities this collaboration will unlock for the industry, solidifying Shemaroo Entertainment’s role as a trailblazer in the future of digital content.’’
Founded by tech entrepreneurs Anoir Houmou and Dominic Frazer-Imregh, Recrd enables instant monetization of expressive videos and converts them into digital collectables, creating a mutually rewarding experience where every participant, including advertisers, engage through tradeable content. The platform presently has three tiers: Platinum, Diamond and Gold, each offering varying levels of revenue share and benefits to creators. Under the partnership, Shemaroo Entertainment will be onboarded as a Platinum Creator.
Speaking on the partnership, RECRD co-founder & CEO Anoir Houmou said, “As a global SocialFi platform, we are ushering in a new wave of monetization for the $250 billion creator economy. Our strategic partnership with Shemaroo Entertainment and foray into India allows us to bring some of Bollywood’s most-loved IPs to a global user base, while empowering the country’s massive base of digital creators and influencers to monetize content and create their own success stories. With digital users preferring to engage directly with their favourite creators, our proprietary REBND feature allows this through dynamic video interactions, as opposed to plain comments or likes. Our integration on the Sui Blockchain will be key to bringing greater transparency and creating an ecosystem where every interaction is mutually rewarded.”
Hindi
Hansa Entertainment launched to produce across OTT, TV and film
New venture from R K Swamy Hansa Group eyes multi-language stories for digital-first audiences.
MUMBAI: Hansa Entertainment has just stepped into the spotlight because when a legacy media house decides to script its next act, even the credits get excited. Hansa Entertainment Private Limited has been incorporated to develop and produce original programming across digital, television, OTT platforms and theatrical features. The company will create short-running series, long-running series and original films for OTT, alongside standout theatrical ventures. It will also launch a podcast platform called Hansa Spotlight and produce content for the fast-growing vertical drama format. Stories are initially planned in Hindi, Tamil, Telugu, Malayalam, Bengali and Kannada.
The venture is founded by Sruti Swamy and Siddharth Swamy, drawing on the rich legacy of Hansa Vision and the broader R K Swamy Hansa Group. Sruti brings creative expertise with a master’s in architecture, interiors and design from Milan and a postgraduate degree in business management from the Indian School of Business. Siddharth contributes a data-driven perspective, having studied data science at Imperial College London.
Sujatha Narayanan has been appointed CEO of Hansa Entertainment. With over two decades of experience in creative content curation and production across film and OTT, she is also a well-known film columnist and media entrepreneur.
R K Swamy Hansa Group executive chairman Srinivasan Swamy said, “The launch of Hansa Entertainment marks an exciting new chapter. The new entity is the brainchild of the next generation and will be independently managed by Sruti Swamy, who is the Director and the newly appointed CEO.”
Hansa Entertainment director Sruti Swamy added, “I am very optimistic about the future of Hansa Entertainment, given the content explosion and the opportunities offered by new technologies for production.”
Hansa Entertainment director Siddharth Swamy noted, “The idea is to grow a contemporary production house that creates compelling stories for today’s multi-platform audiences while drawing inspiration from the rich storytelling traditions that audiences have appreciated over the years.”
Hansa Entertainment CEO Sujatha Narayanan said, “Hansa Entertainment will evolve as a story-first, IP-driven entity. We have already put together a smart team of interesting and dynamic creators who will helm our vertical dramas, shows and films.”
In the ever-evolving world of Indian entertainment, where stories now travel faster than the scripts that birth them, Hansa Entertainment is stepping onto the stage with fresh ink and big ambitions proving that even the best legacies know when it’s time for a compelling sequel.
