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RCom invites partners to distribute ICC mobile content rights
MUMBAI: Reliance Communications, the global mobile content rights holder for ICC events, has invited partners to distribute the ICC mobile rights and content to various telecom service providers and content aggregators across the world for ICC Women World Cup 2013 to be held in India and ICC Champions Trophy 2013 to be held in England & Wales.
The prospective partners who choose to obtain VAS content rights from Reliance Communications are expected to have an excellent track record in generating revenue from mobile content and as such should present proposals with revenue business models for the partnership.
The period of this partnership would be for one month from the date of the commencement of each event in 2013 covering prior and post duration of each tournament.
Commenting on this partnership, Reliance Communication SVP and Head VAS Kunal Ramteke said, “We at Reliance understand the passion for Cricket that binds cricket enthusiasts across the globe and would like to enhance our customers’ experience through exclusive mobile content ranging from high quality video clips of the matches, wallpapers, themes, live audio commentary, score updates, animations, ringtones, CRBT, mobile quiz contest and predictions amongst others.
He further added, “We would like to invite our prospective partners to exploit the exclusive sport content available over the mobile channel in multiple innovative ways through the distribution of ICC mobile rights and content to various Telecom service providers and Content Aggregators across the world for ICC Women World Cup and ICC Champions Trophy in 2013.”
Reliance Mobile currently holds the right for third party strategic partnership in order to distribute and promote mobile content worldwide for ICC Women World Cup 2013 and ICC Champions Trophy 2013.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
