iWorld
RCom and Twitter partner for Cricket World Cup 2015
MUMBAI: Reliance Communications has partnered with Twitter to provide customers with the most comprehensive platform to follow the excitement and global commentary as the world’s 14 cricketing nations compete for the tag of the champion team.
By allowing its users new ways to connect and engage on Twitter and follow the six week tournament, Reliance Communications will look to drive internet adoption and usage during this iconic event, and help drive greater recharges and create stickiness around data usage.
Reliance Communications consumer business CEO Gurdeep Singh said, “We are delighted to partner with Twitter to offer this unique service to all cricket fans for a unique World Cup experience.”
“Cricket is best enjoyed with friends and the fun doubles when you can share exchange with all friends instantly. It is with this thought that Reliance has made Twitter free and inclusive, so that our customers can get the most of this World Cup,” he added.
One unique aspect of this service is that customers who do not have a Twitter account can also access cricket related Tweets by logging on towww.rcom.co.in/cricket on their mobile phones throughout the duration of this global event. RCom customers can engage with players, commentators and celebrities, watch exclusive pictures and videos and of course remain updated with all the latest scores without incurring any data charges.
On the other hand Twitter India and SE Asia director of business development Arvinder Gujral commented, “As a platform for live, public conversations, Twitter has changed the way people connect with sporting and global events including cricket tournaments. All the exciting action on and off the pitch as well as the roar of the Indian cricket fans from Jamagar to Itanagar, and Srinagar to Coimbatore, will be heard on Twitter. Through this partnership, Reliance Communications will enable millions of subscribers across the country to join this cricket party for free and in real-time via Twitter.”
Customers will also be able to follow their favourite accounts and get updates without any data charges from Team India, BCCI and its players, including skipper MS Dhoni, or vice-captain Virat Kohli, the voice of Indian cricket Harsha Bhogle, as well as international legends like Vivian Richards and Shane Warne, amongst many others. Reliance will also encourage users outside the Reliance network to participate in various interactive contests on Twitter on its account @RelianceMobile. Participants could win miniature bats as souvenirs.
In addition to this, Reliance has launched an exclusive Cricket Portal wherein Reliance customers can download exciting content related to the event like match highlights, commentary, and behind the scenes images. All a customer has to do is go to ICCCWC2015.rcom.co.in.
Reliance has also announced an exciting and fun recharge offer where customers who recharge with certain data packs will get free data depending on the runs scored by India during their games. So for a Rs 177 data recharge (Circle-specific MRP), each run India scores will give them an additional 2MB of extra data absolutely free. And if India wins the match, the free data will be doubled.
Through its initiatives and offers, RCom will bring its customers right into the action as the greatest cricketing spectacle takes center stage.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
