iWorld
RCom and Twitter partner for Cricket World Cup 2015
MUMBAI: Reliance Communications has partnered with Twitter to provide customers with the most comprehensive platform to follow the excitement and global commentary as the world’s 14 cricketing nations compete for the tag of the champion team.
By allowing its users new ways to connect and engage on Twitter and follow the six week tournament, Reliance Communications will look to drive internet adoption and usage during this iconic event, and help drive greater recharges and create stickiness around data usage.
Reliance Communications consumer business CEO Gurdeep Singh said, “We are delighted to partner with Twitter to offer this unique service to all cricket fans for a unique World Cup experience.”
“Cricket is best enjoyed with friends and the fun doubles when you can share exchange with all friends instantly. It is with this thought that Reliance has made Twitter free and inclusive, so that our customers can get the most of this World Cup,” he added.
One unique aspect of this service is that customers who do not have a Twitter account can also access cricket related Tweets by logging on towww.rcom.co.in/cricket on their mobile phones throughout the duration of this global event. RCom customers can engage with players, commentators and celebrities, watch exclusive pictures and videos and of course remain updated with all the latest scores without incurring any data charges.
On the other hand Twitter India and SE Asia director of business development Arvinder Gujral commented, “As a platform for live, public conversations, Twitter has changed the way people connect with sporting and global events including cricket tournaments. All the exciting action on and off the pitch as well as the roar of the Indian cricket fans from Jamagar to Itanagar, and Srinagar to Coimbatore, will be heard on Twitter. Through this partnership, Reliance Communications will enable millions of subscribers across the country to join this cricket party for free and in real-time via Twitter.”
Customers will also be able to follow their favourite accounts and get updates without any data charges from Team India, BCCI and its players, including skipper MS Dhoni, or vice-captain Virat Kohli, the voice of Indian cricket Harsha Bhogle, as well as international legends like Vivian Richards and Shane Warne, amongst many others. Reliance will also encourage users outside the Reliance network to participate in various interactive contests on Twitter on its account @RelianceMobile. Participants could win miniature bats as souvenirs.
In addition to this, Reliance has launched an exclusive Cricket Portal wherein Reliance customers can download exciting content related to the event like match highlights, commentary, and behind the scenes images. All a customer has to do is go to ICCCWC2015.rcom.co.in.
Reliance has also announced an exciting and fun recharge offer where customers who recharge with certain data packs will get free data depending on the runs scored by India during their games. So for a Rs 177 data recharge (Circle-specific MRP), each run India scores will give them an additional 2MB of extra data absolutely free. And if India wins the match, the free data will be doubled.
Through its initiatives and offers, RCom will bring its customers right into the action as the greatest cricketing spectacle takes center stage.
iWorld
Amazon MX Player unveils 150-show slate for 2026
Free streamer doubles down on originals, reality and microdramas as it courts 250m monthly viewers
MUMBAI: Amazon MX Player is going big in 2026. India’s free streaming service, which claims more than 250m monthly viewers, has unveiled its largest content slate yet—over 150 new and returning titles spanning drama, action, thrillers, reality and its mobile-first microdrama format.
Leading the scripted lineup is Made In India: The Titan Story, a sweeping ambition-and-legacy drama starring Naseeruddin Shah and Jim Sarbh. Also headlining the slate is Sankalp, a socio-political thriller exploring power and leadership, featuring Nana Patekar, Sanjay Kapoor, Neeraj Kabi and Mohammed Zeeshan Ayyub.
The platform is stacking the deck with a mix of genres. Ab Hoga Hisaab, a justice-and-retribution thriller, stars Shaheer Sheikh, Mouni Roy and Sanjay Kapoor. Administrative drama The Bureaucrat features Amol Parashar, while action entertainer Kaptaan stars Saqib Saleem. The survival thriller Vimal Khanna features Sunny Hindhuja, cop drama Waiting Hai stars Divyenndu Sharma and Bhuvan Arora, and crime drama Clean Up Crew brings together Ravi Kishan, Amey Wagh and Vishal Jethwa.
The slate builds on the momentum of recent originals including courtroom drama Amar Vishwas, starring Rajeev Khandelwal, Aamir Ali, Ravi Behl and Barkha Bisht, and the romantic thriller Psycho Saiyaan featuring Tejasswi Prakash and Ravi Kishan, both of which drew strong audience engagement.
Reality programming remains a key pillar. Competition series Rise & Fall returns for a second season, while the fitness reality show Battleground also comes back for Season 2 with Shikhar Dhawan reprising his role as lead mentor. The platform recently wrapped Bharat Ke Super Founders, fronted by Suniel Shetty, which saw winning startups receive funding worth Rs100 crore ($10.8m).
Franchise favourites are also making a comeback. Crime saga Raktanchal returns for Season 3, alongside youth-focused titles Campus Beats Season 6, Campus Diaries Season 2, Heartbeats Season 2 and Who’s Your Gynac Season 2.
Karan Bedi, head of Amazon MX Player, said the platform is riding strong momentum as viewers gravitate towards free, premium streaming. “With our growing premium content slate and scale, we are uniquely positioned to drive the shift from linear television to streaming for millions of viewers across India.”
Amogh Dusad, head of content, said the focus is on building “a diverse and inclusive content ecosystem that reflects the many voices, cultures and experiences of audiences across the country.”
Beyond long-form shows, the platform is doubling down on MX Fatafat, its mobile-first microdrama vertical designed for short, snackable storytelling. It is also expanding MX Vdesi, its library of localised international content from Korea, China and Turkey, alongside a curated anime slate available in Japanese and Hindi.
Girish Prabhu, head of Amazon Ads India, framed the strategy in commercial terms. With a reach of 250m users, he said, brands can connect with audiences through content “powered by shopping and streaming signals” that generate measurable outcomes.
All titles will stream free on Amazon MX Player across mobile devices, connected TVs, the Amazon shopping app, Prime Video, Fire TV, Jio TV and Airtel Xtreme.
The message is clear: as India’s streaming wars intensify, Amazon MX Player is betting big on scale, speed and free access—flooding the zone with content and inviting millions of viewers to press play.
