GECs
RBNL’s maiden programming move post-acquisition, Zee content in afternoon band
MUMBAI: Big Magic has introduced an exclusive afternoon time-band with the launch of four shows, dedicated for matinee viewership.
After the acquisition deal with ZEEL, the channel has taken shows from Zee Channel’s library which includes ‘Kareena Kareena’, ‘Hudd Kar Di’, ‘Hum Sab Baraati’ and ‘Gudgudee’.
The shows started airing on 20 March. These popular shows of yesteryears based on light-hearted content are being telecast between 1pm & 3pm, Mon-Fri on Big Magic Channel, thus positioning the afternoon time-band as a nostalgia band.
The exclusive segment with an innovative content strategy of bringing back the golden era that is remembered by the audience, has been formulated after a detailed analysis of the afternoon time-band. ‘Kareena Kareena’, a show with a comic twist, airs at 1pm, followed by family entertainment show ‘Hudd Kar Di’. Viewers are further engaged with a lineup of ‘Hum Sab Baraati’, yet another comedy series, and ‘Gudgudee’, a light-hearted family entertainment show. Each episode of 30 minutes has been introduced with the objective of leveraging viewership trends of 1pm – 3pm slot.
Speaking about the development, a spokesperson from Big Magic said, “Big Magic caters to audience across age-groups and demographics with its fresh content and innovative show formats. We have drawn insights on the untapped potential of the afternoon time-band through an intricate market analysis and thus introduced these four new shows from Zee Channel’s archive. Our objective is to diversify our offerings for our viewers while adding more value to our brand. We look forward to reaching out to a wider set of audience while engaging them with appealing formats.”
With the re-introduction of these four popular shows, the channel is reviving the nostalgia associated with the golden era of 2000s in the minds of the viewers. It has also tapped the trend of entertaining and engaging viewers with content from the past and optimising its reach.
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GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
