GECs
Ramayan finds markets overseas
MUMBAI: Ramayan, the epic that created history on Indian television in the late 1980s, has found new markets abroad.
Improved, dubbed versions of the epic were launched on ITV and Nepal 1 channels in London and Nepal respectively on the ocasion of Ram Navmi (11 April).
“The Nepalese dubbed version of Ramayan went on air on the recently launched Nepal 1 (promoted by Nalini Singh) and has received an astounding response. We have also launched the Tamil dubbed version with English subtitles on ITV channel in London. This was primarily to cater to the demands of the Sri Lankans viewers,” says Sagar Arts’ marketing director cum producer Prem Sagar.
“We have spent Rs 20 million in redesigning Ramayan. The digitized version has a contemporary sound track, look and feel. We have also released VCDs and DVDs of the epic which have shown record sales so far ,” he adds.
The improved version of Ramayan , is also having a re-run on Doordarshan Metro channel . “Even during its re-run, Ramayan on DD-2 gets a TRP of 8 plus in the 8 pm to 8:30 pm slot on Mondays,” informs Sagar.
The demand for the epic indicates that old popular serials, specially mythologicals, still have a market value. However, what remains to be seen is if the new version of the epic is able to spin the same magic abroad as it did in India in the late 80s, when it launched.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
