News Broadcasting
Rajshri Media appoints Limelight as streaming content provider for its broadband website
MUMBAI: Rajshri Media, the digital entertainment arm of the Rajshri Group, has appointed content delivery network Limelight as the exclusive provider of streaming content delivery services for Rajshri.com, the recently launched broadband entertainment destination.
Utilizing Limelight’s worldwide network, Rajshri.com will be able to deliver its library of content globally.
As reported earlier, Rajshri.com, which aims to cater to the diaspora, was launched with the premiere of Vivah on the portal simultaneously with its theatrical release. Focusing on India centric video content, the site currently claims to serve more than 3,000 hours of full length Indian movies, music videos, TV shows, short films, documentaries and other video content and programming.
The content offering is being scaled up and Rajshri.com will soon introduce new channels featuring content on spirituality, yoga, recipes, astrology and numerology. In addition, the website is also looking at original video programming, conceived and produced for distribution via new media to digitally connected consumers worldwide. The scalability of the Limelight network will ensure that viewers are provided with a high-quality media experience at all times, informs an official release.
Rajshri Media managing director Rajjat A Barjatya said, “The non-resident Indian audience is estimated to be more than 25 million strong with an equally strong non-Indian audience. This audience is fragmented and difficult to reach through traditional media but connects very strongly with Indian entertainment, especially Bollywood. The penetration of broadband and 3G networks, especially in developed markets, gives us the ability to distribute rich content, including long form video, to consumers worldwide, including markets which traditional media has not been able to penetrate. We are proud to partner with Limelight and are happy to announce we have received a phenomenal response, having already crossed 4 million video streams within a fortnight of launch.”
“We are delighted that Rajshri Media has chosen us as their exclusive partner to deliver high quality video content to audiences across the globe,” said Limelight Networks vice president Asia-Pacific Matthew H. Sturgess. “To make Rajshri’s vision a reality, our highly scalable next generation content delivery network enables them to simultaneously deliver huge video files–including feature films that are over three hours long–to audiences of any size, anywhere in the world.”
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
