News Broadcasting
Rajat Sharma gets nod for second news channel
NEW DELHI: After tasting success with India TV, founder-promoter Rajat Sharma is readying to launch his second news channel.
Sharma has got the nod from the Information and Broadcasting Ministry to launch India TV Wiz, a news channel in Hindi and English.
Sharma, who is Chairman of Independent News Service, said the permission was received yesterday. “Wiz will be up in six months, perhaps earlier in beta form. You will see a truly unique bouquet of content that will make it a nationwide phenomena,” Sharma added.
The 24-hour channel will be available on analogue cable and all digital platforms. The aim will also be to connect with new-age audiences through the “fast-emerging digital media business, India TV Interactive.”
“Wiz will break the mould. It will give premium advertisers a bouquet of screens that support true marketing innovation, reaching their message to top-of-the-line-audiences across Tam cities and the next wave of conditional access markets. Wiz will be plugged on to new media and mobile platforms from Day One. Finally, Wiz will power a world-class partner for international news,” said Sharma.
INS launched India TV in August 2004. Fuse+ Media, an entity of ComVentures, a leading Silicon Valley-based venture capital and private equity group with over $1.5 billion of assets under management, took 19.17 per cent stake in INS for Rs 509 million. This valued INS at Rs 2.70 billion. In early 2008, after another strategic investment, INS’s enterprise value climbed to Rs 5 billion.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
