iWorld
‘Rajadhiraaj: Love. Life. Leela.’ premieres at JLN on 29 Nov
Mumbai: ‘Rajadhiraaj: Love. Life. Leela.’ – a mega musical on the life of lord Krishna that enchanted Mumbaikars, has taken over the skyline of Delhi with striking displays, stirring excitement for its arrival.
Premiering at the Jawaharlal Nehru Indoor Auditorium, New Delhi from 29 November 2024, the spectacular production offers a unique blend of storytelling, music, and visual artistry. The show, conceptualised and created by Dhanraj Nathwani, promises an immersive journey of the two divine personas of Shri Krishna – Shrinathji and Dwarkadheesh.
Written by Padma Shri Awardee Prasoon Joshi and directed by musical theatre expert Shruti Sharma, this production brings to life Shri Krishna’s tales from Vrindavan to Dwarka. Featuring 180 artists, the show includes a powerful soundtrack of 20 original songs by Sachin-Jigar, blending Western symphonic music from Budapest with Indian classical, Haveli Sangeet, Rajasthani and Gujarati folk, and Hindustani semi-classical styles.
Omung Kumar’s detailed production design, alongside choreography by Bertwin D’Souza and Shampa Gopikrishna performed by over 60 dancers, enriches the immersive experience. Creatively produced by Parthiv Gohil and Viral Rachh, with story research by National Award-winning writer Raam Mori, the production features 1,800 custom costumes by celebrated designer Neeta Lulla, capturing the essence of divine playfulness and depth of the characters.
Brace yourself to dive into the journey of Shri Krishna and his timeless tales.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
