English Entertainment
Rainbow signs deal with Tangerine for HD content in hotels
MUMBAI: American entertainment firm Rainbow HD Holdings and Tangerine Global, which provides entertainment for the hospitality industry have signed an agreement.
As per the deal, Rainbow will deliver Voom packages of high definition (HD) and video on demand (VOD) programming from the Voom HD Networks to the Mandarin Oriental luxury hotels run by Tangerine Global outside the US.
The first Voom package of HD and VOD programming launched under the agreement will be delivered in December at Mandarin Oriental’s The Landmark Hotel in Hong Kong, and will be the first package of HD programming to be made available in Hong Kong. It also represents the first launch of a Voom package of HD programming internationally and the first offering of Voom HD programming on a VOD basis outside the US.
The Voom package of HD and VOD programming is the first outcome of Rainbow Media’s recently announced international expansion initiative. According to terms of the agreement, Hong Kong’s The Landmark Hotel will offer a Voom package that includes programming from four Voom HD Networks.
They are Rush HD, the action adventure extreme sports network; Ultra HD, a network for women that features style, fashion and entertainment programming; Equator, an exploration of world’s most intriguing people and places with intelligent travel, nature and cultural programs; and Gallery. Rainbow states that this is the first and only HD visual arts network featuring the most interesting artists on the planet. Selected HD programming from the Voom HD Networks will also be made available to hotel guests on a video-on-demand basis.
In addition to The Landmark Hotel, Mandarin Oriental also owns two other luxury hotels in Hong Kong – The Excelsior and Mandarin Oriental – as well as luxury hotel properties in Asia (Bangkok, Chiang Mai, Jakarta, Kuala Lumpur, Macau, Manila, Singapore, Surabaya and Tokyo), Europe (Geneva, London, Munich, Paris) and a property slated to open on the Mexican Riviera in 2006.
The hotel chain plans to launch similar packages of Voom HD and VOD programming in each of these locations as the properties are upgraded for HD technology in the coming months and years. Offering HD programming is a key component in Mandarin Oriental’s strategy to attract executive business travelers to its premiere hotel and resort destinations.
Rainbow states that the Voom HD Networks is the largest suite of high definition channels available anywhere, and is produced exclusively in high definition for distribution in the US through satellite and cable operators. The Voom HD Networks carry programming in categories as diverse as sports, movies, fashion, music and art. Today, the Voom HD Networks are available in the US on Echostar’s Dish Network. The Voom HD Networks were developed by Rainbow Media to meet the growing demand for quality HD content.
UK: The aerial is losing its grip. As broadband becomes the default way Britons watch television, the UK is edging towards a decisive, and divisive, question: should Freeview be switched off by 2034? The issue, highlighted in reporting by The Guardian, has exposed deep fault lines over access, affordability and the future of public service broadcasting.
For nearly 25 years, Freeview has delivered free-to-air television from the BBC, ITV, Channel 4 and Channel 5 to almost every corner of the country. Even now, it remains the UK’s largest TV platform, used in more than 16m homes and on around 10m main household sets. Yet the same broadcasters that built it are now pressing for its closure within eight years.
Their case rests on a structural shift in viewing. Smart TVs, superfast broadband and the Netflix-led streaming boom have pulled audiences online. Advertising economics have followed. By 2034, the number of homes using Freeview as their main TV set is forecast to fall from a peak of almost 12m in 2012 to fewer than 2m, making digital terrestrial television, or DTT, increasingly costly to sustain.
But critics say the rush to switch off risks abandoning those least able, or least willing, to move online.
“I don’t want to be choosing apps and making new accounts,” says Lynette, 80, from Kent. “It is time-consuming and irritating trying to work out where I want to be, to remember the sequence of clicks, with hieroglyphics instead of words. If I make a mistake I have to start again.”
Lynette is among nearly 100,000 people who have signed a “save Freeview” petition launched by campaign group Silver Voices. She fears the government is about to “take [Freeview] away from me and others who either don’t like, can’t afford, or can’t use online versions”.
Official figures underline the fault lines. A report commissioned by the Department for Culture, Media and Sport estimates that by 2035, 1.8m homes will still depend on Freeview. Ofcom’s analysis shows those households are more likely to be disabled, older, living alone, female, and based in the north of England, Wales, Scotland and Northern Ireland.
Freeview is owned by the public service broadcasters through Everyone TV, which also operates Freesat and the newer streaming platform Freely. After two years of review, DCMS is expected to set out its position soon, drawing on three options proposed by Ofcom: a costly upgrade of Freeview’s ageing technology; maintaining a bare-bones service with only core PSB channels; or a full switch-off during the 2030s.
The broadcasters have rallied behind the third option. They argue that 2034 is the logical cut-off, when transmission contracts with network operator Arqiva expire. By then, they say, the cost of broadcasting to a dwindling audience will far outweigh the returns from TV advertising.
Ofcom agrees a crunch point is approaching. In July, the regulator warned of a “tipping point” within the next few years, after which it will no longer be commercially viable for broadcasters to carry the costs of DTT.
Others see risks beyond economics. Questions remain over whether internet TV can reliably deliver emergency broadcasts, such as the daily Covid updates, in the way that universally available DTT can. The UK radio industry has also warned that an internet-only future for TV could push up distribution costs and force some radio stations off air if PSBs no longer share Arqiva’s mast network.
“It is a political hot potato,” says Dennis Reed, founder of Silver Voices, who says he has “dissociated” his organisation from the government’s stakeholder forum, which he believes is “heavily biased” towards streaming.
The Future TV Taskforce, representing the PSBs, counters that moving online could “close the digital divide once and for all”. “We want to be able to plan to ensure that no one is left behind,” a spokesperson says, adding that rising DTT costs could otherwise mean cuts to programme budgets.
The numbers show the scale of the challenge. Of the 1.8m Freeview-dependent homes projected for 2035, around 1.1m are expected to have broadband but not use it for TV. The remaining 700,000 are forecast to lack a broadband connection altogether.
Veterans of the analogue switch-off, completed in 2012 after 76 years, recall similar fears of “TV blackout chaos”. Around 6 per cent of households were labelled “digital refuseniks”, yet a targeted help scheme and a national campaign, fronted by a robot called Digit Al voiced by Matt Lucas, delivered a largely smooth transition.
This time, the BBC is less keen to foot the bill. Tim Davie, the outgoing director general, has said the corporation should not fund a comparable support programme for a Freeview switch-off.
Research for Sky by Oliver & Ohlbaum suggests that with early awareness campaigns and digital inclusion measures, only about 330,000 households would ultimately need hands-on help ahead of a 2034 shutdown.
Meanwhile, viewing habits continue to fragment. Audience body Barb says 7 per cent of UK households no longer own a TV set, choosing to watch on other devices. In December, YouTube overtook the BBC’s combined channels in total UK viewing across TVs, smartphones and tablets, albeit measured at a minimum of three minutes.
That shift may accelerate. YouTube has recently blocked Barb and its partner Kantar from accessing viewing session data, limiting transparency just as online platforms consolidate power.
“When the government chose British Satellite Broadcasting as the ‘winner’ in satellite TV it was Rupert Murdoch’s Sky instead that came out on top,” says a senior TV executive quoted by The Guardian. “There already is such an outsider ready to be the winner in the transition to internet TV; it is YouTube.”
Freeview’s future now hangs on a familiar British dilemma: modernise fast and risk exclusion, or protect universality and pay the price. Either way, the aerial’s days as king of the living room look numbered.
