News Broadcasting
Rainbow Media signs deals for Mag Rack Vod content
MUMBAI: US media firm Rainbow Media Holdings has added international broadcasters to the growing reach of its Mag Rack video-on-demand (Vod) content.
The latest round of deals delivers several Mag Rack titles into the UK, Sweden, Central and Eastern Europe, Russia and the Middle East. Continuing Rainbow’s international expansion, the deals represent 319 VOD segments.
Launched in 2001 in the US, Mag Rack is an on-demand television service, delivering made-for-Vod programming. Mag Rack is available to 12 million on-demand customers in 50 US markets, and several of its series were sold into Scandinavia, Hungary and Greece earlier this year.
iD MD Sally Miles says, “Our continued momentum with Rainbow’s stable of brands is truly a testament to the international appeal of this top-quality programming. With Mag Rack, buyers are getting a rich array of series that speak to the diverse tastes of their viewers’ evolving, on-the-go lifestyles. Mag Rack is a truly progressive brand to be working with in the VOD marketplace.”
The newest round of international Mag Rack deals includes:
Inside Weddings has been Sold to Wedding TV (UK), TV7 (Sweden), Club Channel (Poland & Hungary), CTC Domashy Network (Russia) and Spektrum (Czech Republic). The show has advice on everything from gowns and formal wear, flowers and photography to places to celebrate.
Mama Gena has been sold to TV7 (Sweden) and Club Channel (Central & Eastern Europe). In this “school of womanly arts,” Mama Gena’s lessons teach women to take control of their power of pleasure to have their way with the world and men, with each episode offering new tips and techniques.
Eight segments of Wild Wheels have been sold to TV4 (Sweden) and 24 sold to Prava/Prevodi (Bosnia & Herzegovina). This series takes viewers into a world of crazy cars—rock crawlers, aqua cars, modified stretch limos, mud/ice racers and more—for a drive on the wild side.
Let’s Go Garden has been sold to ACE (Russia). Let’s Go Garden, hosted by Jackie Albarella. This focusses on the practical side of gardening with projects real people can achieve whether a beginning gardener or a passionate green thumb.
Motorcycle Freedom has been sold to Ananey (Israel). These short segment programs take viewers onto the open road with a virtual ride on some of the latest superbikes.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
