iWorld
Ragini MMS Returns to ALTBalaji with racy marketing
MUMBAI: A tagline, splattered across auto rickshaws, that is sure to make your head turn twice. That’s the effect that the makers of ‘horrex’ digital show Ragini MMS Returns and ALTBalaji want to have on you.
‘Ragini ka Naya MMS Dekha Kya?’ (have you seen Ragini’s latest MMS?) is the eye catchy and racy lines visible on 20,000 autos in 11 cities of north and west India-Mumbai, Delhi, Indore, Bhopal, Lucknow, Gwalior, Kanpur, Chennai, Agra, Bangalore and Pune.
Commenting on the auto-rickshaw branding activity to promote the digital show, ALTBalaji CMO Manav Sethi said, “Within 6 months of the launch, ALTBalaji has become India’s top repository of original, unique and edgy content. We have ensured that its digital extension, Ragini MMS Returns, is a right mix of edgy content, rich talent and a marketing strategy that will create strong visibility for the show. Auto-rickshaw branding activity is an initiative that is sure to capture attention and intrigue individuals across key cities and maximum internet consumption regions.”
First look of the show along with teasers and trailers have already piqued audience curiosity across various online and offline platforms. This strategy is planned, keeping in mind the high usage of internet across Western and Northern belt of India.
Ragini MMS Returns redefines boldness and sensuality all over again with actors like Riya Sen, Karishma Sharma, Nishant Malkani and Siddharth Gupta in the lead. The show explores Ragini’s life, which is entangled beyond understanding, into the deadly cocktail of horror and sensuous chaos.
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iWorld
Meta warns 200 users after fake Whatsapp spyware attack
Italy-targeted campaign used unofficial app to deploy surveillance spyware.
MUMBAI: It looked like a message, but it behaved like a mole. Meta has warned around 200 users most of them in Italy after uncovering a targeted spyware campaign that weaponised a fake version of WhatsApp to infiltrate devices. The attack, first reported by Agenzia Nazionale Stampa Associata, relied on classic social engineering with a modern twist: persuading users to download an unofficial WhatsApp clone embedded with surveillance software. The malicious application, believed to be developed by Italian firm SIO through its subsidiary ASIGINT, was designed to mimic the real app closely enough to bypass suspicion.
Meta’s security teams identified roughly 200 individuals who may have installed the compromised version, triggering immediate countermeasures. Affected users were logged out of their accounts and issued alerts warning of potential privacy breaches, with the company describing the incident as a “targeted social engineering attempt” aimed at gaining device-level access.
The malicious app was not distributed via official app stores but circulated through third-party channels, where it was presented as a legitimate WhatsApp alternative. Once installed, it reportedly allowed external operators to access sensitive data stored on the device turning a simple download into a potential surveillance gateway.
According to Techcrunch, Meta is now preparing legal action against the spyware developers to curb further misuse. The company, however, has not disclosed details about the specific individuals targeted or the extent of data compromised.
A Whatsapp spokesperson reiterated that user safety remains the top priority, particularly for those misled into installing the fake iOS application. Meanwhile, reports from La Repubblica suggest the spyware may be linked to “Spyrtacus”, a strain previously associated with Android-based attacks that could intercept calls, activate microphones and even access cameras.
The episode underscores a growing reality in the digital age, the threat is no longer just what you download, but where you download it from. As unofficial apps become increasingly convincing, the line between communication tool and covert surveillance is getting harder to spot and far easier to exploit.
