eNews
Raghav Bahl on why digital is the next big medium for journalists
MUMBAI: Raghav Bahl, who recently launched his venture The Quint, is quite bullish about the booming digital ecosystem in India. In a self written note published on social media, the media mogul lists the various opportunities offered by social media platforms.
According to Bahl, first and foremost there is immediate threat to the editor but in order to survive, he must adapt to evolving needs in the digital environment. For starters, he will have to ensure that content is not text heavy but crisper and sharper and focused towards the consumption patterns of “millennials”. For the uninitiated the term stands for those individuals reaching young adulthood by the year 2000 or simply known as ‘Generation X’.
In his second point, Bahl explains how in the current day “journalistic scoops,” which give an exclusive edge and add the “I broke it First” feeling to a journalist, will be over time replaced by scoops that are released first online and distributed to the public. He provides examples of how infamous outfits like the Boko Haram have been releasing detrimental videos online.
Moving further Bahl is of the opinion that social media and its blue eyed platforms namely Facebook and Google, will be an independent journalist’s best friend instead of a newspaper and TV, which have limited reach. He compares the strength of the digital medium a force that offers ‘viral velocity’ to a newsman’s work.
In his fourth point, Bahl elaborates about the two way communication model involved in the cyber space, which allows content creators, journalists and opinion leader to receive real time feedback. Thanks to the algorithmic trend sheets and tools a journalist can very well be equipped to know exactly how to spark argumentative conversations that can help fuel fruitful debates.
In conclusion, Bahl says that the new team at Quint has taught him to learn valuable lessons at daily edit meets as he grasps the new lingo of Generation X.
The full article can be read here: https://www.linkedin.com/pulse/quint-six-months-flat-raghav-bahl?trk=mp-reader-card
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
