News Broadcasting
Radio Midday relaunches as Go 92.5 FM, targets 25% market share
City eveninger Mid-day’s station becomes the third private FM player in Mumbai to go on air from today.
Christened Go 92.5 FM, the channel will be a music based, city based radio station. Says Rajesh Tahil, who heads Go 92.5 FM, “We will have the best hit music and new music and loads of city info through our Mid-day network in every galli of this city.” Like Radio Mirchi and Win 94.6 that have taken off earlier, Go 92.5 is targeted at the young English speaking listener with more English content than Hindi.
Go 92.5 FM’s towers are located at Belvedere Court in Mumbai Central. So far, a staff of 20 has been recruited. An outdoor and print campaign is already in place, while the company also plans to have email and event campaigns to promote the radio channel. The channel has already signed on 17 advertisers for its various shows like Radio Talkies, Horn OK Please, Catch 33 and Radio X which will air between 4 pm to midnight. Tahil says Go 92.5 is looking at a market share of 25 per cent and hopes to break even in three years.
Go 92.5 is modeled on the model that Radio Midday created before it went off air in 1998. “Great programming, great presenters, innovative ideas for advertisers and an identity that is uniquely Mumbai ” is how Tahil terms it.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
