eNews
Radio City and Beatchain launch Muzartdisco
Mumbai: Indian radio station – Radio City has partnered with Beatchain, the innovative technology company behind a groundbreaking A&R tool, to launch “Muzartdisco.” Set to launch at ‘All About Music,’ India’s only B2B music industry conference, in Mumbai on 6 August 2024, Muzartdisco will be open to the vast and diverse community of Indie artists worldwide, providing access to Beatchain’s range of creator services, tools, and educational content tailored for Indie artists.
Beatchain’s white-label technology powers digital ‘arenas’ that can be owned and customised by music companies and labels, catering to artists across genres and territories. Muzartdisco will offer a comprehensive suite of tools for distributing, promoting, and marketing music while allowing artists to retain their full rights and gain exclusive data insights into the performance of their music through a personal dashboard. This new platform is set to revolutionise our country’s music scene by empowering independent artists and amplifying their voices globally.
Artists using Muzartdisco will have the chance to earn career-changing opportunities offered by Radio City, including a nationwide radio breakout campaign with airplay, social media shoutouts across its networks, an artist of the month website feature, and a nomination for a Radio City Freedom Award – a nationally recognised awards ceremony celebrating Indie music. Additionally, it will provide unique studio sessions, mentoring, collaborations with renowned artists, writers, and producers, and photoshoots. The platform will also include a “Fan Builder” feature, enabling artists to build a sustainable fan base and create a thriving music career.
Radio City CEO Ashit Kukian commented, “Radio City envisions to connect with audiences worldwide, and this partnership will be yet another stepping stone in that direction. Muzartdisco, India’s first one-stop platform for independent artists, will provide 360-degree opportunities to sustain artistic careers as well as avenues to promote and track their growth. We possess the right mix of communication and marketing tools to enhance the presence of artists on this platform which can be leveraged through cross-pollination with our other internal IPs like SMINCO, Happydemic, JioTV+ amongst others. This will ensure that, by using the latest technologies, we establish a strong foundation for a center stage where all Indie artists can showcase their talents and capture hearts globally.”
Beatchain chief strategy officer Luke Mendoza stated, “Technology has revolutionized the music industry, democratizing access to music for consumers and creating incredible opportunities for artists. But, the sheer volume of music now available is making music discovery and cut-through more difficult. Our platform enables A&R teams and labels to identify real talent – those already demonstrating the qualities needed for a thriving music career – and can connect artists directly with industry tastemakers. By combining our technology with Radio City’s extensive reach and passion for Indian independent music, will offer artists unlimited opportunities to launch and sustain a career in music.”
Understanding the need of the hour, Radio City is strengthening efforts through “Radigitalisation” to seamlessly transition from radio to digital. By tapping into various digital platforms, they ensure that their content reaches where the end consumer is, maximising reach and visibility for individuals and helping them gain the recognition they deserve.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
