e-commerce
Qyuki partners OLX for ‘Journey Back in Time #RelieveYourPassion’
MUMBAI: Multichannel and digital agency Qyuki has partnered with India’s marketplace for used goods OLX. The deal will see the launch of a digital short filmJ ourney Back in Time – #RelieveYourPassion.
The film will bring out the emotional bond between a father and his son through their passion for motorcycles.
A stunt coordinator from Rajasthan Vikram Rathor is the protagonist, passionate about motorcycles especially vintage bikes. Years after his father’s passing he tries to reconnect with his childhood memories by buying a bike like his dad used to own and turns to the Olx app to search for used motorcycles of that era.
Commenting on the release, Qyuki network head Sagar Gokhale said, “This was a really special film for us. I totally connected with protagonist and I am sure there are many bike enthusiasts who feel the same way. It’s magical when a brands message can be woven so beautifully into great content.”
“The pre-owned two-wheeler category is a large and growing segment online. The relationship motorcyclists’ share with their bikes is a mix of ‘jazbe aur jazbaat’ (passion and emotion). The film beautifully brings out this emotional connect between a father and son that lingers on through a vintage motorcycle and transcends from being an ad to really shareable content”, added OLX.in CMO Gaurav Mehta in parting.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
