iWorld
Qyuki and Fullscreen join forces to enhance opportunities for content creators
MUMBAI: Qyuki, a multichannel network founded by Shekhar Kapur, Samir Bangara and A. R. Rahman and global youth media company Fullscreen, has announced an exclusive alliance that becomes one of India’s multichannel networks.
Indian creators in the Qyuki-Fullscreen network will receive opportunities to develop, monetise and distribute their content and leverage technology, production and optimisation of services from both networks.
Speaking about the development Qyuki co-founder and managing director Sanir Bangara said, “The internet is about collaboration and as we build out our vision to create the largest online media company for Indian youth, we believe we have found a great partner in Fullscreen which will enable us to not only grow the Indian market rapidly but also present Indian talent at a global scale”.
Indian creators will have access to Fullscreen’s tools and services that intersect every aspect of their careers. Its proprietary technology, the ‘Creator Platform’, offers production, audience development and measurement tools.
Fullscreen president Ezra Cooperstein commented, “Qyuki has built a strong network and content studio featuring some of India’s most creative and acclaimed talent in music and storytelling. This partnership will strengthen our global creator network and further empower the next generation of Indian creators with Fullscreen’s global best practices in content creation and monetisation.”
Marquee creators in the Qyuki network include AR Rahman, Ranjit Barot, Salim-Sulaiman, and YouTubers Shraddha Sharma, Gaurav Dagaonkar and Siddharth Slathia, amongst several others.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
