News Broadcasting
QYOU Media India to launch gaming digital channel ‘Q Gamex’ in September
Mumbai: Entertainment network QYOU Media India, following the success of its recently launched digital channels, ‘The Q Kahaniyan’ and ‘The Q Comedistaan’, further gears up to launch ‘Q GAMEX.’ Launching in September 2022, the 24×7 gaming digital channel aims to target young Indian gamers across connected TV and digital platforms.
The upcoming digital channel, ‘Q GAMEX’, targets the rapidly growing community of online and mobile gamers and will mark the launch of QYOU Media India’s fifth channel.
With an aim to reach out to the age group of 18 to 35 years, ‘Q GAMEX’ will stream gameplay matches and battlegrounds while taking the viewers through some interesting insights on console/gaming equipment, unboxing experiences, tips and tricks, and much more.
QYOU Media India, through ‘Q GAMEX’, aims to expand its viewership base by providing brands and advertisers an opportunity to drive value. The launch of this gaming digital platform for the connected TV audience is a part of a growing effort to capitalise on a business that is already experiencing tremendous growth worldwide and in India specifically.
Speaking on the announcement, QYOU Media India chief operating officer Krishna Menon said, “At QYOU Media India, our unique and socially connected content style is in alignment with what this audience is looking for. The Indian online gaming industry has steadily grown to become a leading market across the globe. With the launch of ‘Q GAMEX’, we aim to cater to the young gaming enthusiasts and become a leading provider of multi-genre channels to audiences who are rapidly adopting connected TV as a primary destination for entertainment purposes. We are delighted to add ‘Q GAMEX’ to our existing portfolio of brands and look forward to developing ‘Q GAMEX’ as a pioneer in gaming content across digital platforms.”
According to an analysis by KPMG, India is set to become one of the world’s leading markets in the gaming industry, where it is expected to surpass 450 million online gamers in 2023, second only to China. Growing steadily over the last five years, it is expected to treble in value and reach an overall value of $5 billion by 2025, driven by a rapidly growing younger population with higher disposable income. With the total number of online gamers growing from 360 million in 2020 to 390 million in 2021, analysts expect steep growth in the sector.
Leveraging content from a wide array of top social influencers and digital content creators, QYOU Media India so far has launched ‘The Q,’ ‘Q Marathi,’ ‘The Q Kahaniyan’ and ‘The Q Comedistaan.’
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
