GECs
Qualcomm to host ‘Brew 2006’ India
MUMBAI: Qualcomm Incorporated a developer and innovator of advanced wireless technologies and mobile data solutions, has announced that it will host the second annual Brew Developers Conference – India.
The conference will be held in Mumbai at The ITC Grand Maratha Sheraton on 29 November.
The theme for this year’s conference ‘Brew Your Way’, is about discovering the limitless possibilities of the Brew solution. Targeted toward the wireless community in India, Brew 2006 – India will focus on bringing together distinguished members of the industry, both from within the country and around the world, asserts an official release.
Qualcomm India and SAARC president Kanwalinder Singh said, “Last year, Brew 2005 – India was a huge success and was attended by more than 250 industry professionals, including leading operators and developers. Encouraged by the tremendous response to last year’s event, Qualcomm is excited to once again host the conference for India’s growing wireless community.”
“Following a year of notable milestones, deployments and successes for the worldwide Brew community, this conference promises to reflect India’s distinct perspective on the progress of data services, as well as potential new trends within the industry,” Qualcomm India senior director sales and business development Vishal Gupta added.
Brew subscribers would benefit from several offerings, which include: uiOne for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOnefor differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOnefor a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services.
Qualcomm offers this comprehensive set of Brew offerings to meet the needs of companies delivering mobile products and services around the world, adds the release.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
