International
PVRINOX Pictures delights horror fans with Blumhouse’s latest film “IMAGINARY”
Mumbai: Get ready to turn your childhood memories upside down as PVRINOX Pictures gears up for the Indian premiere of much-anticipated eerie flick from the world of Blumhouse’s latest sensation, ‘IMAGINARY.’ The line between imagination and reality blurs in this hair-raising tale directed and produced by Jeff Wadlow. Written by Wadlow, Greg Erb, and Jason Oremland, the film stars and ensemble cast including DeWanda Wise, Tom Payne, Taegen Burns, Pyper Braun, Veronica Falcón, and Betty Buckley. The film takes you on a terrifying journey into the supernatural keeping you hooked on your seats with every frame. Produced by Jason Blum through his renowned Blumhouse Productions banner in collaboration with Tower of Babble, this eagerly anticipated film, ‘IMAGINARY’ coming to a theatre near you this March.
In ‘IMAGINARY,’ Jessica (played by DeWanda Wise) returns to her childhood home with her family, only to discover that her past is hauntingly real. As her youngest stepdaughter, Alice, becomes inexplicably attached to an old stuffed bear named Chauncey, Jessica begins to discover a chilling truth. What starts as innocent play soon descends into a nightmare as Jessica realizes that Chauncey is no ordinary toy. With sinister games and disturbing revelations, the film takes audiences through the darkest corners of the human psyche, where childhood fantasies turn into adult nightmares.
PVR Pictures Ltd & PVR Ltd CEO Kamal Gianchandani expressed, “We are thrilled to bring the much-anticipated horror flick, ‘IMAGINARY,’ to our audiences in India. Blumhouse Productions has a well-deserved reputation for crafting some of the most gripping and unforgettable horror experiences, and ‘IMAGINARY’ is no exception. This film taps into the nostalgia of childhood innocence while delivering spine-chilling thrills that will leave viewers spellbound. As one of the world’s premier production houses, Blumhouse consistently raises the bar for the genre, and we are proud to collaborate with them and present this masterpiece to Indian audiences. We can’t wait for our audiences to experience the magic of ‘IMAGINARY’ on the big screen.”
International
Russia-India cinematic spectacle Persimmon of My Love set for grand Moscow debut
Hindi cinema style musical revives Indo-Soviet cinema ties for today
MUMBAI: A new chapter in cross-border storytelling is set to unfold as Persimmon of My Love gears up for its premiere in Moscow on 1 April 2026, marking the first large-scale cinematic collaboration between Russia and India in decades.
Positioned as a modern nod to the cultural exchange that once brought Indian classics to Soviet audiences, the film blends Hindi cinema flair with Russian storytelling, aiming to rekindle a long-standing cinematic friendship.
Directed by Marius Weisberg, the musical comedy follows two brothers navigating a lively world of music, family and romance. The lead roles are played by Demis Karibidis and Mikhail Galustyan, with Karibidis also contributing as a screenwriter.
Shot entirely in India, the production leans heavily into Hindi cinema style spectacle. Filming took place across Mumbai studios and the cities of Udaipur and Jodhpur, whose architecture was used to create the fictional setting of Khurmada. A crew of over 350 worked on the project, with large-scale sequences featuring up to 1,000 extras.
The film also brings Indian creative talent into the mix. Dance sequences are choreographed by Jay Kumar, while music by Zurab Matua features songs in both Hindi and Russian, adding to its cross-cultural appeal.
Backed by TNT channel, MyWayStudio and the Russian Cinema Fund, the project reflects a broader push to strengthen cultural ties between the two countries.
With its mix of colour, comedy and cross-border collaboration, Persimmon of My Love is not just a film release but a reminder that cinema, much like music, travels well across borders.
