News Broadcasting
Publicis Grp chairman Levy to give Mipcom keynote address
MUMBAI: The Publicis Groupe chairman and CEO Maurice Levy will be giving the keynote speech at this years Mipcom television and entertainment market, which will be held in Cannes from 4 – 8 October.
In his speech to the international television executives on 5 October, Levy will talk about the current and future working relations between the advertising and television sectors.
“Advertisers and broadcasters are increasingly speaking the same language,” notes Reed MIDEMs Television Division director Paul Johnson. “Both sectors are looking at new ways of putting together production financing to create programming that satisfies the needs of broadcasters, advertisers and viewers. Over the past year, we have made significant efforts to provide a venue for television and advertising executives to come together. We are honoured that Maurice Levy has agreed to share his knowledge, experience and vision of the future with our Mipcom audience.”
In addition to Levys keynote address, conference attendees will also be participating in round-table discussions on revenue diversification strategies derived from the advertising sector.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
