Gaming
PUBG Mobile welcomes Airtel as preferred network of PMPL league
MUMBAI: As part of its mission to enable a superior and highly differentiated digital experience for its customers, Bharti Airtel will start supporting the esports dreams of millions of Indians.
Airtel will power the PUBG MOBILE Pro League (PMPL) as the preferred network of the coveted esports tournament and will also bring the best of PUBG Mobile esports on the Airtel Xstream app.
Bharti Airtel chief marketing officer Shashwat Sharma says: “Airtel has been consistently rated as India's best network by multiple global experts and we are thrilled to join forces with PMPL to power the country’s Esports revolution. We will also be bringing the best of Esports in India to our digital entertainment platforms as part of Airtel Thanks.”
The PUBG MOBILE Pro League (PMPL) South Asia will take place from 22 May to 14 June, where the top 20 teams are competing for a spot in the PUBG Mobile World League. PMPL South Asia will be broadcasted 18:00-22:20 IST (+5:30 GMT) on Friday to Sunday per week from 29 May to 14 June.
Tencent Games, PUBG MOBILE Global Esports, director James says: “PUBG MOBILE is always to deliver a good quality product and superior Esports experience to players and audiences around the world. With the help of Airtel high-speed network service, we have more confidence that players can enjoy wonderful PUBG MOBILE Esports tournaments."
PMPL is a new pro-level of competition to take place across four regions – Southeast Asia, South Asia and Americas (North and South America)- allowing teams to compete for a slice of the $5 million USD prize pool on offer from the 2020 program.
NODWIN Gaming co-founder and MD Akshat Rathee says: “Bringing together two of our partners who have shown a deep commitment to growing esports in India is the natural evolution of the ecosystem in India. In PUBG MOBILE, we have a partner who deeply understands the youth of India and in Airtel we have a partner who has deep customer insights. This is a match made in heaven”
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
