GECs
PromaxBDA India is slated to take place on 11 and 12 May
MUMBAI: PromaxBDA, has announced the 13th edition of annual conference PromaxBDA India 2016. Amongst the speakers for the conference are Lee Hunt LLC founder of Lee Hunt and former HBO EVP of marketing creative Chris Spenser. PromaxBDA India 2016 is slated to take place on 11 and 12 May 2016 at the Indian School of Design and Innovation and The Westin, Mumbai. PromaxBDA is encouraging marketing professionals to send in their best work, which will stand a chance of being recognized at the PromaxBDA awards. 11 March is the last date for submission of entries for the PromaxBDA awards.
PromaxBDA India 2016 will stick to last year’s format, beginning with its workshop styled Boot Camp on day one followed by an inspiring Master class session with world-class marketing experts on day two. PromaxBDA Boot Camps will bring in the latest creative techniques in promotion-creation, while the Masterclass sessions are tailored to create a local and global overlook for senior-level producers, executives, leaders and decision?makers.
Commenting on this year’s conference, PromaxBDA India country head Rajika Mittra said, “We are thrilled to announce the 13 edition of PromaxBDA India. After launching a fresh new format last year which received an overwhelming response, we have decided to stick with our Boot Camp and Master Class sessions for this edition of the conference as well, which will be spread over two days. Moreover, we are extremely excited to have on-board two world-renowned marketing experts, Lee Hunt and Chris Spenser as the key-note speakers for this edition of the conference. We are hoping for a bigger and better response to the conference this year.”
GECs
Sahara One reports financial results, notes director exit and business realignment
Muted revenues, steady expenses and strategic adjustments shape company’s current phase
MUMBAI: In a tale where the sands seem to be slipping faster than they can be gathered, Sahara One Media and Entertainment Limited has reported another quarter of wafer-thin income and widening losses, even as a boardroom exit adds to the unease.
The company informed the Bombay Stock Exchange that its board, in a meeting held on April 4, approved its unaudited financial results for the quarter ended September 30, 2025. The numbers paint a stark picture. Total income for the quarter stood at just Rs 0.13 lakh, unchanged sequentially and sharply down from Rs 0.26 lakh a year earlier.
Losses, meanwhile, deepened. The company posted a net loss of Rs 24.16 lakh for the quarter, compared to Rs 18.81 lakh in the June quarter and Rs 39.69 lakh in the same period last year. For the six months ended September 2025, the cumulative loss stood at Rs 39.69 lakh, while the full-year loss for FY25 was reported at Rs 60.72 lakh.
Expenses continued to outweigh income by a wide margin. Total expenses for the quarter came in at Rs 24.30 lakh, led by employee benefit costs of Rs 6.51 lakh and other expenses of Rs 17.78 lakh. Earnings per share remained in the red at Rs (0.11) for the quarter.
The balance sheet reflects a company with significant assets on paper but limited operational momentum. Total assets stood at Rs 23,065.57 lakh as of September 30, 2025, broadly unchanged from March 2025. Equity share capital remained steady at Rs 2,152.50 lakh, while total equity was reported at Rs 18,004.85 lakh.
Cash and cash equivalents saw a modest uptick to Rs 6.75 lakh from Rs 4.68 lakh earlier, supported by a positive operating cash flow of Rs 180.01 lakh for the period.
Yet, beneath these numbers lies a more complex narrative. The company’s auditors flagged their inability to obtain sufficient evidence to form a conclusion on the financial statements, citing lack of access to records. They also raised concerns over the company’s ability to continue as a going concern, pointing to insufficient funds, delayed recoveries, and stalled content investments.
Adding to the governance overhang, the company disclosed that Rana Zia has resigned as whole-time director, effective October 16, 2025, citing other professional commitments. The resignation, noted and accepted by the board, also brings an end to her role across company committees.
Regulatory pressures continue to loom large. The Securities and Exchange Board of India has already initiated penal actions for non-compliance with listing norms, with trading in the company’s shares remaining suspended. There is also a risk of promoter demat accounts being frozen.
Legacy legal issues remain unresolved. A substantial deposit of Rs 694,027.88 thousand linked to the long-running OFCD dispute involving Sahara group entities is still under the purview of the Supreme Court of India. Restrictions on asset disposal continue to weigh on the company’s financial flexibility.
Operationally, challenges persist across multiple fronts. Advances worth Rs 1,92,916 thousand given for film content remain stuck, with delays in project completion and uncertain recoverability. The company’s YouTube channel, despite being operational, has generated no revenue for over three years due to compliance lapses. In a further twist, management has indicated that revenues may have been fraudulently diverted through unauthorised changes to its AdSense account, with a police complaint in the works.
There are also missed revenue opportunities. Television content rights continue to be used by a related party despite the expiry of the licence agreement, with fresh negotiations still underway.
For now, Sahara One Media and Entertainment Limited appears caught between legacy disputes and present-day operational hurdles. As losses linger and governance questions mount, the road to recovery looks less like a sprint and more like a slow trudge through shifting sands.
