News Broadcasting
Programming head Niyati Shah quits Zee Music
MUMBAI: Changes continue in the Subhash Chandra-promoted Zee Telefilms and it’s the turn of Zee Music to play a new talent tune as the programming and marketing head, Niyati Shah, is tuning out of the music channel.
Serving her notice period till 29 April, Shah, now to be based in Chennai, is set to join Sify Broadband as head of the content and marketing team.
Confirming, her departure from the music channel, Shah said, “I am looking for better prospects. Heading the Sify Boardband (content and marketing division) is like creating Zee Network as the work is more than just managing a channel. My job profile gets broadened at Sify.”
At Zee Music, she looked after both the programming as well as marketing aspects of the channel and her association with the music channel has been for over two years.
During her tenure, she was part of the core team that engineered the re-launch of Zee Music, which unveiled a new look in 2003. Then, the channel pumped up the adrenaline by jumping into the reality show genre by launching the Item Bomb, which was a hunt for a girl for an ‘item’ number in Hindi flicks.
Shah is also credited with conceptualising the present live interactive shows on Zee Music, Suniyo-Re and Please-To- Play.
Initially, she was reporting to Yogesh Radhakrishan, who is now looking after the Dubai operations of Zee Telefilms, and then worked with Zee Music business head, Bharat Ranga. At present, Zee Music is in search of professionals for heading the programming and marketing teams, according to Ranga.
In a bid to be an effective competition and an important player in the music genre, Zee Music is attempting to cash in on innovations and the fact that it has access to the largest library of film songs as the Zee Network acquires lot of movies for broadcasts.
In an interview given to indiantelevision.com some time back, Ranga had said that as a company, they understand the music space well as there has been a heritage of music-based shows through programmes like Antakshari and Sa Re Ga Ma. An ideal package, according to Ranga, for a music channel is a combination of attitude, aura and music, backed by strong marketing and promotional activities.
Zee Music is also attempting to target SEC A audience without losing out its core base that is formed from SEC B, C and D.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
