iWorld
Primex Associates is official PR partner for the Iconic Gold Awards 2024
Mumbai: Primex Media Services Pvt Ltd has proudly announced its partnership as the official PR partner for the prestigious ‘Iconic Gold Awards-2024.’ This collaboration underscores Primex’s commitment to fostering global connections and delivering innovative PR solutions.
The Iconic Gold Awards, an esteemed accolade in the film and television industry, aims to honor outstanding on-screen performances across film, OTT, and television domains within the Indian entertainment landscape. As the PR partner, Primex Media Services brings its expertise to amplify the reach and impact of this iconic event.
Primex Media Services CEO Nitesh Desai shared his excitement about the collaboration, saying, “As a leading PR agency, we are thrilled to be associated with the Iconic Gold Awards. This partnership reflects our dedication to supporting and promoting excellence in the entertainment industry. We look forward to leveraging our insight-driven intellect to enhance the visibility of the deserving awardees and the event itself. The Iconic Gold Awards align perfectly with our mission of inspiring actions and connecting communities globally.”
“I am delighted to welcome Primex Media Services as our official Digital PR Partner for the Iconic Gold Awards 2024. Their proven track record of delivering innovative PR solutions aligns seamlessly with our vision to recognize and honor excellence in the entertainment industry. With their strategic communication skills and commitment to fostering global connections, I am confident that Primex will play a pivotal role in amplifying the impact of the Iconic Gold Awards, making it a truly iconic celebration of talent and achievement in Indian cinema and television,” said Iconic Gold Award director Sonam Gupta.
The Iconic Gold Awards hold a significant place in the entertainment sector, recognising and applauding talent across various domains, including acting, singing, direction, and more. This annual event serves as a platform to celebrate achievements and encourage emerging talents to shape the future of the industry.
Primex Media Services Pvt Ltd is poised to bring its strategic communication skills, powered by user data, to elevate the Iconic Gold Awards to new heights, ensuring that the accomplishments of the entertainment industry are acknowledged and celebrated on a global scale.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
