iWorld
Primex Associates is official PR partner for the Iconic Gold Awards 2024
Mumbai: Primex Media Services Pvt Ltd has proudly announced its partnership as the official PR partner for the prestigious ‘Iconic Gold Awards-2024.’ This collaboration underscores Primex’s commitment to fostering global connections and delivering innovative PR solutions.
The Iconic Gold Awards, an esteemed accolade in the film and television industry, aims to honor outstanding on-screen performances across film, OTT, and television domains within the Indian entertainment landscape. As the PR partner, Primex Media Services brings its expertise to amplify the reach and impact of this iconic event.
Primex Media Services CEO Nitesh Desai shared his excitement about the collaboration, saying, “As a leading PR agency, we are thrilled to be associated with the Iconic Gold Awards. This partnership reflects our dedication to supporting and promoting excellence in the entertainment industry. We look forward to leveraging our insight-driven intellect to enhance the visibility of the deserving awardees and the event itself. The Iconic Gold Awards align perfectly with our mission of inspiring actions and connecting communities globally.”
“I am delighted to welcome Primex Media Services as our official Digital PR Partner for the Iconic Gold Awards 2024. Their proven track record of delivering innovative PR solutions aligns seamlessly with our vision to recognize and honor excellence in the entertainment industry. With their strategic communication skills and commitment to fostering global connections, I am confident that Primex will play a pivotal role in amplifying the impact of the Iconic Gold Awards, making it a truly iconic celebration of talent and achievement in Indian cinema and television,” said Iconic Gold Award director Sonam Gupta.
The Iconic Gold Awards hold a significant place in the entertainment sector, recognising and applauding talent across various domains, including acting, singing, direction, and more. This annual event serves as a platform to celebrate achievements and encourage emerging talents to shape the future of the industry.
Primex Media Services Pvt Ltd is poised to bring its strategic communication skills, powered by user data, to elevate the Iconic Gold Awards to new heights, ensuring that the accomplishments of the entertainment industry are acknowledged and celebrated on a global scale.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.

Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.

Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.

The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.

For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.








