iWorld
Prime Video’s The Boys proves Bobby Deol isn’t a ‘Baby’ in a hilarious video!
Mumbai: The internet adores actor Bobby Deol, also known as Lord Bobby, as their favourite on-screen bad boy. However, a recently released video might change that perception! Known for his action-packed roles in films like “Ajnabee,” “Naqaab,” and “Humraaz,” and characters such as Abrar in “Animal” and Baba Nirala in “Ashram,” Bobby Deol is no stranger to blood, gore, and violence. But in Prime Video’s Emmy-Award-winning series The Boys, the formidable Bobby transforms into ‘Baby Deol’—a look that his devoted fans could never have imagined. This latest video is sure to leave fans laughing out loud.
Ahead of the release of the highly anticipated fourth season of Supernatural fame Eric Kripke’s genre-bending superhero series The Boys, Prime Video India unveiled a hilarious video with the multifaceted actor. The rib-tickling video showcases instances where Bobby’s rebellious rugged image goes for a toss, as he is referred to as a ‘baby’ by people around him, everywhere he goes. Why, you ask? Turns out, even the rugged action hero finds himself overwhelmed by the diabolical world of anti-heroes in Prime Video’s upcoming Original series – The Boys season four! No matter how many fist-fights, throttling action sequences and edge-of-seat combat Deol might’ve done in his filmography, when it comes to genre-bending extremities of The Boys, even he was forced to cover his eyes! Audiences can expect the madness to only go up a notch in the upcoming season, and Bobby Deol can certainly vouch for it.
The Boys is based on The New York Times best-selling comic of the same name by Garth Ennis and Darick Robertson, who also serve as executive producers, and developed by executive producer and showrunner Eric Kripke. The series, from Sony Pictures Television and Amazon MGM Studios, is all set to return with the much-awaited fourth season on June 13 in English, with dubs in Hindi, Kannada, Tamil, Telugu and Malayalam languages, only on Prime Video.
MUMBAI: If cricket were a binge-worthy series, this one just dropped its most explosive pilot yet. The opening weekend of the 2026 edition of the Indian Premier League has come out swinging, smashing records across both television and digital platforms and reaffirming the tournament’s unmatched pull in India’s sporting and media landscape.
Backed by two high-octane matches featuring 200-plus run chases, the tournament delivered a combined reach of over 515 million viewers across linear TV and digital platforms via JioStar’s broadcast ecosystem, including Star Sports and JioHotstar. More tellingly, engagement surged alongside reach, with total watch-time hitting 32.6 billion minutes, a sharp 26 per cent jump over the opening weekend of the previous season.
The numbers reveal a deeper shift in how India watches cricket. Connected TV (CTV) consumption rose by 30 per cent, while peak concurrency on digital platforms jumped 61 per cent, signalling a growing appetite for shared, big-screen streaming experiences. On traditional television, the momentum held strong, with TV ratings (TVR) climbing 24 per cent compared to earlier seasons’ opening matches.
A key driver of this spike has been the evolution of the viewing experience itself. This season introduced differentiated feeds, most notably a Hindi CTV broadcast featuring cricketing voices such as Ravichandran Ashwin, Suresh Raina, Harbhajan Singh, Virender Sehwag and Irfan Pathan. Blending expert analysis with a watch-along format, the feed has added a conversational, almost second-screen feel without requiring viewers to leave their screens.
According to JioStar CEO for Sports Ishan Chatterjee, at the opening weekend underscores not just scale but also the depth of engagement that live cricket continues to command. He noted that the combination of large-screen viewing and digital interactivity is creating a more immersive and personalised experience, while also delivering tangible outcomes for brand partners.
From the league’s perspective, the early numbers point to a tournament that continues to reinvent itself. Arun Singh Dhumal, Chairman of the IPL, said the strong start reflects how high-quality cricket paired with enhanced viewing formats is resonating with audiences nationwide, while Board of Control for Cricket in India secretary Devajit Saikia highlighted the “quality of engagement” as a key takeaway, not just the scale.
Commercially too, the opening weekend signals robust advertiser confidence. The broadcast is led by co-presenting sponsors including Google (Search AI Mode), Campa Energy, and Havells & Lloyd, alongside co-powered partners such as Birla Opus, Hero Motocorp and Amazon. A long tail of associate sponsors from OpenAI and Asian Paints to Flipkart and Amul further reflects the league’s unmatched ability to aggregate advertiser interest at scale.
Taken together, the opening weekend numbers are less a spike and more a statement. With 515 million viewers, 32.6 billion minutes of watch-time, and double-digit growth across formats, IPL 2026 has not just started strong, it has set the tone for a season that looks poised to push the boundaries of both sport and spectacle.
