iWorld
Prime Video drops new season of ‘Permanent Roommates
Mumbai: Prime Video, the most loved entertainment destination, today announced the exclusive global premiere of the latest season of the highly-anticipated romantic drama Permanent Roommates. Produced by The Viral Fever (TVF) and directed by Shreyansh Pandey, Season Three of Permanent Roommates will premiere exclusively on Prime Video in India and across 240 countries and territories from 18 October. Featuring Sumeet Vyas and Nidhi Singh in the lead roles, the romantic drama will bring back internet’s favourite couple back in this latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just Rs 1499/year.
“We are excited to bring back the much-loved relationship drama to our viewers. It manifests our commitment to serving audiences worldwide with content that is not only entertaining but also highly relatable. The characters Mikesh and Tanya and their bittersweet companionship while working through their personal ambitions, and how it has a bearing on their relationship has resonated well with the audience. The latest season is poised to bring back that quintessential world of Permanent Roommates and also elevate the show’s fandom further.” said Manish Menghani, director of content licensing, at Prime Video India. “Our collaboration with TVF has been truly incredible. We are thrilled to have joined forces once again and exclusively premiere the latest season on Prime Video starting 18 October.”
“We are thrilled to announce the latest season of Permanent Roommates. As creators, this series has always held a special place in our hearts. Being our passion project, it heralded a web revolution of sorts back in 2014. We couldn’t be happier to share this next chapter with you after the incredible love and support we have received for Mikesh and Tanya. As we introduce this series to our viewers we are not only bringing back the series but also rekindling the special connection we have with them. The exclusive launch of the latest season on Prime Video is a proud moment to celebrate as it will reach a wider audience across 240 countries and territories.” said Shreyansh Pandey, head of TVF Originals and director of the show.
Permanent Roommates Season Three is a part of Prime Video’s festive line-up for the Great Indian Festival 2023 starting October 8 onwards. The line-up also includes several other original series and blockbuster movies across multiple languages, special discounts every day for the first 1000 customers renting titles on the Prime Video store and ‘Diwali Special Offers’ for customers with up to 50 per cent discounts across several Prime Video channels.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
