iWorld
Prime Video adds Goldmines Play, betting big on dubbed South hits
MUMBAI: Prime Video has launched Goldmines Play as an add-on subscription in India, expanding its marketplace with a content-heavy service focused on Hindi-dubbed South Indian blockbusters and evergreen Bollywood films.
The streaming platform from Goldmines Telefilms offers a broad catalogue featuring popular titles such as Rangasthalam, Ala Vaikunthapurramuloo, Bigil, Sarileru Neekevvaru, Sarrainodu, Son of Satyamurthy, Magadheera, Oh Baby and Uppena, alongside classic Hindi films including Hera Pheri, Vaastav and Apne. The service is priced at Rs 39 a month, with an introductory offer of Rs 29 for the first month.
Positioned as family-friendly entertainment, Goldmines Play spotlights Hindi-dubbed films starring leading South Indian actors such as Ram Charan, Mahesh Babu, Vijay and Allu Arjun. Subscribers will also gain access to exclusive digital premieres.
Prime Video ads India head of marketplace (add-on subscriptions and movie rentals) Gaurav Bhasin, said the launch strengthens Prime Video’s regional content offering and underlines the platform’s role as a one-stop destination for premium streaming services.
Goldmines Telefilms founder and chief executive Manish Shah, said the move marks the company’s next phase of digital expansion, building on its dominance in satellite television and YouTube movie distribution to serve Hindi-speaking audiences nationwide.
Prime Video’s add-on marketplace allows customers to manage multiple subscriptions under a single login and billing system, with unified search, recommendations and offline downloads across services.
e-commerce
ONDC names Vibhor Jain MD and CEO; Rohit Lohia joins as CBO, Manoj Thakur as CTO
Leadership formalised as open commerce network sharpens focus on scale and user value
The Open Network for Digital Commerce has formalised Vibhor Jain as managing director and chief executive officer, cementing a leadership transition at India’s ambitious open commerce platform as it pushes for scale and relevance.
Jain, who had been serving as acting chief executive officer since April last year following the exit of Thampy Koshy, steps into the role with effect from 7th April , according to a report by The Economic Times. He previously served as chief operating officer at the government-backed network, which enables buyers and sellers to transact across applications through an open, interoperable system.
Setting out his strategy, Jain underscored the network’s differentiated architecture. “Going forward, we are concentrating on what open, interoperable infrastructure can uniquely enable, things that no single platform has the incentive or the architecture to do,” he said.
He added that the immediate priority is to widen ONDC’s impact across user cohorts often underserved by platform-led commerce. “My priority is to deepen the value ONDC creates for the people it exists to serve: kisaans, karigars, kiranas, gig workers, first-time investors, and daily commuters across India,” he said.
Jain also flagged leadership reinforcement within the organisation, noting that ONDC has “a strong and exciting leadership team in place”, with Rohit Lohia joining as chief business officer and Manoj Thakur as chief technology officer.
With over 18 years of experience spanning entrepreneurship and consulting, Jain brings a track record in technology-led, large-scale transformation programmes and internet businesses. At ONDC, he has been closely involved in shaping strategy and operations as the network seeks to move digital commerce away from platform-centric models towards an open network approach.
Before ONDC, Jain worked with JUMO, where he helped set up the fintech firm’s India operations, and led the India launch of Mobike, handling regulatory, policy and operational aspects of its market entry. Earlier, he co-founded Atlanta Healthcare, an air quality management company, and spent more than a decade in consulting roles at Andersen and EY, advising governments on public policy and technology-driven reforms, including work on the Aadhaar programme and tax systems.
The mandate is clear but the path is complex. As ONDC attempts to rewrite the rules of digital commerce, Jain now carries the burden of turning open architecture into mass adoption, in a market still dominated by platform power.
